‘Mobile-friendly’ compliancy standards in place for Google Search Engine

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‘Mobile-friendly’ compliancy standards in place for Google Search EngineIn advance of one of the largest SEO based conferences–the Ungagged London (16-18 May)–businesses, corporates and entrepreneurs alike are collecting data and sharing strategies for the upcoming changes to the Google search results system, and how their website or business is ranked.

With it’s new change, unlike Panda or Penguin, this new modification to Google’s search engine is defined to provide businesses with a new prospect for engaging and drawing in potential business and consumer viewing. Unlike the past aforementioned changes, this is arguably less about website compliancy per Google’s regulations, and more so about modernization and application of new marketing strategies with an entirely new, more customized and supportive approach for it’s consumer audience.

Personal businesses will face—at least initially—the many benefits of the Google mobile-friendly changes and platform as it sets the SEO pretext for merchants and (larger) businesses alike to optimize how their consumers may not only view their websites or information, but also how it’s found. That is, because smaller businesses and entrepreneurs have more flexibility and the ability to presumably act faster, within their development and IT teams, to service or meet new business module expectations or service opportunities for its customers. Per the new rating guidelines, Google is looking to have all, if not as many as possible merchants on board to modify their websites to a mobile-friendly status with the ‘incentive’ of making it to, or holding its place in top Google search results—something that could previously only be achieved through SEO expertise, arrangement, and application of keywords.

Consumers and viewers alike will ideally be granted the ability to now access information on the web more easily; from merchants, to businesses, all the way to academic institutions through a new ‘mobile friendly’ option in which is verifiably obtained through the ‘crawling’ of Google data systems or ‘spiders’.

Google Webspam team speaker and former senior member Kaspar Szymanski pointed out the dynamics of how not having a mobile-friendly website or business inconveniences customers, leaving much room for fellow competition. Additionally, in doing so, providing an increased reputation in accessibility for the Internet as technology continues to evolve into the next generation. Patterns of previous and future performance, willingness to adapt their platforms, and allocate additional funding are all factors that business owners must take into consideration and determine whether or not the financial justification is applicable for them and their businesses future.

Mr. Szymanski, a fellow SerchBrothers.com co-founder pointed out that smaller business owners and entrepreneurs shouldn’t be intimidated. He explained how merchants and business owners should take into consideration the value and purpose of their business, and budget permitting, to just work with what they have in efforts to rein in and maintain success.

Take into consideration the expectations of your customers and readers that explore your business on a daily basis. While meeting the ‘mobile-friendly’ required, or expectations per Google’s impending changes to gain higher of or new ranking—it’s important to not lose sight of pleasing the customer firs. On top of this, let’s not forget that you, the business or website owner are also a customer of Google. With that being said, it will behoove Google to tread lightly with precision, support, and practicality in the changes it makes to further develop or enhance website modules and service features in the future for customers and business owners alike. Likewise, the significance in which these changes play through developing already prestigious businesses such as Fortune 500 enterprises are of comparable, if not greater value. These businesses too will benefit in revenue increase through the enhanced accessibility for its consumer’s beyond the impartial previous SEO based tactics or approach in which we perhaps have otherwise become too comfortable with.

Local SEO Calls For Tried And True, Old And New Strategies

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Local SEO Calls For Tried And True, Old And New StrategiesWhen it comes to local SEO, there are old and new, tried and true strategies that call for logical and precise application.

There’s no room for error here.  One needs to know the game and study from top to bottom as the landscape changes fast, but if one has their fundamentals in, they’ll be able to adapt to the changes and dominate.

The basics of local SEO success start with the same responsible tactics and strategies that held fast in the past and present.  First of all is knowing your market and location.  Having a set work agenda with precise goals.  You want your goods and services to be at the top of the roster regarding your location.  When people are shopping, you want them to know you’re the place to be, not your competitors.

This calls for studying on many levels. Know what your competition is doing as well as their strategies.  Once you get a good picture as to what you’re up against, you’ll be better able to plan and execute your plans.

Utilizing a variety of venues, like social media is a start.  Optimizing your site for get targeting and data ecosystem are also paramount.  This takes skills, and you had better either learn them, or hire someone of reputable character to do so. Don’t go with any fly-by-night company that makes ridiculous claims, like they’ll get you to the top of Google in one night.  That’s BS in capital letters.  A real, ethical, and responsible company will chat with you, go through the motions, set a time table, a sound budget, and strategy for the short and long term.  Just read up on the reviews of the company and ask if they’ll be along for the long ride.  A pro level company will stick with you through thick and thin.

That, out of the way, the techniques and strategies call for steps that are sound and have the ability to be examined and scaled up.

You’ll need to utilize “store locator” options.  Some require precise programming so you’ll need to either study up or hire someone.  This will allow you to list our store locations and the most minute details so that the search engines an other directories can list your data accurately.  There’s software for doing store locator local SEO and strategies you can do on your own, once you’ve studied thoroughly.

Social media and search engine local listings.  This is where you’ve got to really go to work.  Input your data on all these types of sites and link to it and have your links in them.  Google, Facebook, and the rest, even YouTube, have local listing features.  Once you put your accurate data in, they’ll interlink and boost your search engine presence.  Remember, local SEO also calls for relevant, well done content and professional websites.  If your work looks sloppy, you’ll either get penalized or receive negative comments and reviews.

So the bottom line is to study, apply, and do the professional level approach. Don’t shy away from hiring a pro if need be, and keep your eyes on the prize.

Getting Down To Basics With Local SEO

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Getting Down To Basics With Local SEOThe game of local SEO is getting more challenging as time goes on. This doesn’t mean however, that it’s too difficult to handle, as there are things you can do yourself if you’ve the knack for it.

The bottom line here is knowing the fundamentals. Local SEO or Search Engine Optimization is vital to today’s business success online.

Local SEO calls for doing some investigation and plain common sense on your part. First of all look at your site to see how much of it focuses on your business’ location. This includes state, county, city or town. Being precise here is most important as people looking for what you have to offer in your specific locale will find your site.

Remember, you’re competing with dozens if not hundreds of other businesses in the same area perhaps for the same or similar goods and services. You need to dominate here, not settle for second best or you’ll be missing out on major revenue and authoritative. This calls for some strategic planning and application of the basics that we’ll look at here.

First of all, make sure your site is well constructed. That means a smart layout, easy navigation, and proper links. Next is the content that has to have the name of your business and what you have to offer, mixed with the names of your location. This includes the zip codes and perhaps even local landmarks and notable celebrations. Let no stone be left unturned. If you live in an area where there’s a major sports team or popular event like Spring Break or parades etc., then you’ll be smart to include these events along with the local e data and your company’s name and most importantly your contact information.

Add to this reviews of your services that contain all the elements above. Your copy has to include this and your pictures, graphics, and videos should have these tags and information as well.

If your URL doesn’t have your location such as if you had www.joeseatsinseattlewashington.com, then you’ll need to get one or add the locations and service attached to your URL such as www.joeseats.com/seattlewashington.html. Make separate pages with such URL modifications as well such as www.joeseats.com/hamburgersseattlewashington.html or www.joeseats.com/hamburgers_seattle_washington.html. Do this for every service or good you have and make sure your contact info is on each page, spelled correctly with interlinking links to each and all pages within the site map. Use different pictures too. So on your hamburger page you’ll have pics and vids of hamburgers with the proper tags, and on you French fries page the same. This way you’ll get the higher listings and get better results.

This will make your site look like you’re an authority on the subject and you’ll rank higher in the search engine results.

Remember, you want to dominate the rankings for your local SEO. Your hard work in building up your brand and drawing your well-deserved traffic and revenue to yourself.

Following these simple steps will get you on your way and well established with a great SEO strategy.

Using Local SEO And Multiple Locations

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Using Local SEO And Multiple LocationsLocal SEO is tough enough but when you’re a company or agency that services multiple locations, then fine tuning your local SEO calls for a more precise strategy.

To handle multiple location SEO it calls for following the same basic strategy for regular local SEO but expanding on it smartly and logically.  First of all, the ore locations you have, the more ammo you have for getting traffic and conversions to your site.  Your site should have its basic information, the blog, the quality content and pertinent links.  The se applies for multiple locations.  You’ll need to have pictures, videos, and copy that specifically targets those locations.

All pics, videos, copy, should have links and tags with the name of that particular location.  As with local SEO, using landmarks, known events, sports teams, even celebrities.  Be prudent here and don’t overdo it, however taking advantage of such venues adds to the spice and authority of your site and blog which is what Google and the other search engines are looking for.

Use only one url for all your sites.  If you have a service in New York but have outlets in Queens, Brooklyn and the Bronx, then you’ll need pages with the names in the urls and each should interlink with one another under the same url.  This will build up power toward you and let surfers know there’s an outlet near them. Include all contact info and make sure the data is all spelled correctly.

Adding social media to this helps also.  Put up a Facebook page or Twitter account for each of your locations with the emails all under their names.  Something like support@brooklynjoesautobody.com or support@queensautobody.com and your main site’s email support@joesautobody.com.  There are variations on a theme but you get the picture.

All videos and pics should have your location in the tags like, “photos, Joe’s auto body Queens” or “videos, Joe’s auto body Brooklyn.  Keep fresh content rolling on occasion and Tweet whenever things change like sales or discounts.  Post them on your Facebook accounts and Reddit and other social media too for each location. This will get your posts and Tweets listed in the Google search results and your chances of success will improve greatly.

It won’t happen overnight but you should see results soon.  SEO is a long term project that needs constant attention and maintenance.

You’ll have to do some detective work regarding citations.  Look for your site on sites like Yelp and others that list websites and offer reviews.  Make sure their information about you is correct and updated.  Contact them with the new information or correct information so that people can find you appropriately.  The same goes for the review sites.  If you have customers who’ve left reviews you’ll need to contact the sites where these reviews are and make sure the info is correct.

Same goes for pics that might be listed in Google images and videos.  If you have a YouTube channel you need to add that info and don’t just do one video of your main store, but do videos of each location including even funny or human interest moments and post those.  Embed your links in the videos and make sure each location video has links to the others.  Push for subscriptions and on your Facebook pages push for shares and likes.  Intermix your social media and citations and you’ll have a network of information that builds up.

Keep it up and you’ll see the kind of results you can be proud of.

Web Design Is Important, But SEO Should Not Be Overlooked

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Web Design Is Important, But SEO Should Not Be OverlookedHaving a wonderful web design is what all webmasters and companies want.  They want their site to stand out among the rest and to emblazon itself into the minds of the surfers.

Some companies spend a great deal of capital on their site’s web design and the average person often designs their sites with all the bells and whistles they can get their hands on.  That being said, a great web design doesn’t insure that your site is going to rank high in the search engines.  On the contrary, it might harm your chances.

The reason being is that sear engines aren’t grading your site on design but on content and other factors.  Believe it or not, but a simple web design with pertinent and easy to navigate options will rank higher than a site that has all sorts of pics and videos and flying cursor unicorns and so on.  Your site may look like it came from Hollywood, but the results in the search engines are determined on authority and basic surfer friendly content.

That’s where SEO comes in because if a site is well designed but ignores the principles of SEO, then it will just sit there and look pretty and end up going nowhere fast.  The site design must incorporate enough graphics to make the site memorable in order to plant one’s brand in the minds of the public.  Careful placing of keywords and keyphrases in the copy as well as tags to pictures and videos, and also relevant links in, out, and through the website are just as important.

If the public can’t find your site when they query a search engine, then it’s useless to try to raise traffic as it’s not going to happen.

Think in terms of what you’re trying to say tot the public when they’re searching. Put in phrases that the normal sounding questions they would input into a search engine and make your site answer these queries.  Your name, address, contact info are important as well as location and perhaps even local notable landmarks.  If you can, ad a graphic that features these places or a pic and tag it properly.  Don’t over do it and don’t put so much content on one page that it looks like a patchwork quilt.  Some people like the parallax designs of a site of late, where the ere is endless scrolling from top to bottom of  site instead of clicking  a ‘next’ button to another page.  This may be attractive and the surfers might like it, but the search engines may frown upon it sooner or later.

Remember, you’re trying to draw in traffic to your site, convert that traffic into sales and leads.  If you can’t do that, then all the dazzling animation or movies aren’t going to help.

The bottom line here is to think things out regarding web design and SEO.  Take the time to analyze the popular sites in your niche and see how they fare.  Is their content well written and pro-level?  How about their graphics and keyword/keyphrase placement? Are there any statistics that you can rely on?

All these basic factors will bring about a smart web design and SEO that is efficient and rewarding.

The Aftermath Of Google’s Pigeon Updates And Local SEO

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The Aftermath Of Google's Pigeon Updates And Local SEOWhen Google finally released its Pigeon update, it hit the SEO industry by storm. Experts were scrambling to and fro to see what effects it had on their sites and client’s sites. The results were nothing short of astronomical and the good points far outweigh the negative.

No one was prepared for what would happen next, so when the final results came in, they made the SEO pros have to change their game plans quickly.

First of all, Pigeon’s local SEO algorithm launched in July 2014. It affected mostly Google Maps search and their web search. This brings about a better combination of factors leading to far more efficient local search engine results. I took people by surprise and some say it was a hindrance more than a boon, but the final tally says otherwise for several reasons.

It’s not that alien to what people see in the standard Google search results, the problem is that no one expected the drastic changes in rankings that occurred in the aftermath.

Mind you, the entire SEO game has changed over the past year, not just with Pigeon. There are multiple factors at work here and digging deeper into what’s been changed and how things work today gives a better insight as to how not only Pigeon works but what’s required by local SEO pros to adapt to it.

Traditional points such as misspellings, synonyms, etc. are taken into account more sharply. Errors can throw off one’s rankings but that calls for webmasters to go back to the drawing board and make sure their sites are up to specs or they could end up at the bottom of the pile. Add to all that, Google had to resolve their battle with Yelp whom Google had disassociated themselves of and got accused by Yelp of pushing Google’s reviews over those of Yelp’s. This issue has been resolved and things are all cozy again in Googleland.

Flying from this cue, Google now also gives a boost to local review sites over their own. This is like fine tuning to the utmost degree and allows for queries to laser target their searches and get the relevant content listed instead of spam.
Other pluses and minuses have come about due to the release and updates of Pigeon. It will take time for Google to fine tune what they have as they’re constantly looking for more efficient ways to do things. Feedback, statistics, trial and error, call come into play here and by the end of 2015, By that time, SEO experts should have a better handle on how to optimize their sites and direct their clients.

There’s no telling really, of what Google has in store for the near future. Any breakthrough in SE technology and tactics could change the game even further. It calls upon SEO pros dealing with local SEO to stay on their toes. Keep in mind that quality content, clearly defined and designed websites, getting good reviews, using social networking to an advantage, are all part and parcel to ensure that the chances of getting a good SE ranking are better.

Google Gives Out a Warning: Why Your Non-Mobile Sites Are No Good

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Google Gives Out a Warning: Why Your Non-Mobile Sites Are No GoodIt’s a known fact that we’re a mobile society these days, you don’t see people without their phones in hand on the train or bus. There’s a very good reason for this feat, and that’s because technology has given us the best possible options we could ever ask for (at this point in time, anyways). Google has always been looking out for those whom dedicate their work to a specific site, and when you’ve been building up a site to work on mobile for a year or two that’s got to feel food. Google definitely rewards webmasters who are willing to work harder than the rest, but just how much do you need to do in order to get good rankings? Obviously a mobile-optimized site is going to bring in a lot more traffic, but why would it? Not only that, but why do you need to make use of it so badly? The internet is a very serious business, especially when there is the exchanging of money at hand. Nobody wants to feel like they’re throwing away their hard earned cash at a site nobody even visits, which is why you need optimal rankings. Google is always going to keep you in the loop when it comes to your webmaster needs and wants, especially if your site has the potential to become much more than it already is.

Mobile Optimization

There is actually a process that you can put your website through in order to see if its capable of handling mobile operations or not, but Google isn’t going to put you through it by themselves (even though they essentially help out the entire time). When you’ve put your site through Google’s Webmaster Tools it’ll decide whether or not it can be used on a mobile basis, and if it can’t they’ll send you an alert. This is something that you as the webmaster will need to accomplish, as mobile SEO isn’t going to be implemented by the company who’s paying you (obviously). Make use of Webmaster Tools and you’ll be able to identify whether your site is friendly for mobile users or not, which should be a top priority if you’re serious about your work. Being an efficient site is key, but being a site that has the perfect mobile SEO tactic in place is even better. For some reason it feels like the world of mobile marketing is growing faster and faster, and that’s probably because people are constantly getting phones.

Google will automatically e-mail you if your website falls under the “alert” category, but mobile SEO should always be keeping you alert. The e-mail will go over which pages were actually found as being negatively beneficially when it comes to your web page, as well as how you can go about fixing the problem. This is where Google really shines with it’s business solutions, because they’re very smart about this entire process.

Content + SEO: How to Succeed in 2015 (Securing Investments)

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Content + SEO: How to Succeed in 2015 (Securing Investments)Everybody is looking to be successful, no matter what career path you happen to have taken you’re always going to want more and more. This means that you’ll have to work a little harder than most people are willing to, but that should be a piece of cake by now (that is if you’re dedicated). Securing your investments should be one of the main tasks on your plate, if you can’t properly determine how much money you need to be spending then you’re probably going to overspend. SEO and content go together like two peas in a pod, and if you don’t have good content you can’t really call yourself an “online marketer”. People don’t want to read junk, and that’s why you need to determine a realistic budget.

After we’ve looked at a few different things you need to do in order to actually secure these investments you’ll be in a much better place business-wise, that I can guarantee!

Figuring Out the Problem

Find the current problems on your website at the moment and be sure to check every nook and cranny, this will ensure that investments will ultimately need to be made one way or another. Try and conduct an audit of your website, look at the structure and how technically foolproof it is (as in how well the pages are programmed and such) as well. Once you’ve figured out all of the problems currently present on your site you can make a list from worst to least worse, then prioritize them accordingly. When you can determine which problems are less evasive than others it should save you tons of time and money, which is (of course) relatively important.

SEO is very unique, and when you spot problems in your site (when compared alongside others that also focus on the Google algorithm) you should try and fix them as soon as possible. Whenever Google updates their algorithm your site is almost guaranteed to have one problem or another, but Google is great in that regard. They always let people whom own websites know what the update is going to bring to the table, as well as how much they’ll need to prepare SEO-wise.

Analytics

Try and put together a decent amount of data related to your webpage, things like traffic analytics and lead counts would be something that I can think off from the very beginning. It’s intricate details like these that could be the difference between you securing your funds or not, and be sure to always have realistic goals in mind. Metrics to go along with these goals is only going to entice the investor even more, so think outside of the box and come up with something even the most negative of investors couldn’t say no to.

Find a proper analytics tool if you’re going to go this route, using a bunch of different tools from many different makers probably isn’t going to result in the analytic showcase you probably wanted.

Why Guaranteed Results Are a “Bad Thing” in SEO

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Why Guaranteed Results Are a “Bad Thing” in SEOSEO (Search Engine Optimization) is a process that fuels the very soul of most websites we know these days, especially if it’s one that happens to be bringing in some sort of income. There is definitely a way to build your career through online means, especially online marketing, but hiring an SEO firm that’s actually going to make your site one to be feared (in a good way of course!). The competition is always going to look for loopholes and problems within your SEO process in order to gain an edge over you, and that’s why hiring the best SEO practice around would be in your ideal interests. Guaranteed results aren’t actually real within the SEO world, there are just way too many variables in order to actually guarantee anything. Whenever an SEO service claims that they can guarantee first place rankings they’re lying through their teeth, and all of that is without even knowing the competition level of your keyword beforehand. Do not trust these services, it’s something that you can actually turn a blind eye to and it might affect your work in the long run.

SEO services can either make or break your online investment projects, so make sure that you don’t work with any whom are guaranteeing results.

What Else Should I Know?

Even the engineers at Google have stated guaranteeing results is bad for business, especially if you can’t follow through with your guarantees in the end of it all. Rankings in themselves are essentially unstable, the numbers and data is always going to be leaping all over the place; meaning you won’t be able to get a solid ranking sometimes. How is an SEO company supposed to guarantee rankings when they’re so delicate and unpredictable? It’s like a mechanic saying he’s going to understand what’s wrong with your car before it actually breaks, and when it does break he’s guaranteed that he can fix it. The mechanic isn’t a psychic, he’s just guessing and making it seem as if his customer has nothing to worry about.

It’s nothing more than a marketing tactic, but that’s not really effective when you take into consideration how many companies are still guaranteeing these results. Save yourself the hassle of dealing with a team of complete imbeciles, SEO isn’t easy in any right and not everybody can handle the process.

Guarantees at the Right Time

There isn’t really a right time to guarantee something the SEO world, computers can be somewhat unpredictable sometimes and it all depends on how thorough the people running your SEO service happen to be. Settling for the cheaper stuff is more than likely going to lose you money in the long run anyways, so dig deep into those pockets and pay for an SEO company that’s worth its weight in gold. Remember, no SEO company that is reputable will be guaranteeing ranks of any sort, so look out for that (trust us, it happens a lot!).

Why Local SEO Important To an Entrepreneur

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Why Local SEO Important To an EntrepreneurThere’s a pretty large difference between being somebody who simply aspires to be a successful business owner and somebody who actually owns a successful business, and it’s nice to know that most of the people at the top had to start from the very bottom.  You’ll need as many helpful tips and tricks that you can get when it comes to being a successful entrepreneur, and today we’re going to focus on something called local SEO. SEO (Search Engine Optimization) is something that tons of webmasters and online marketers alike rely on when it comes to being competitive with one another. The better your search engine rankings, the more money you’re going to make because there are so many people taking a look at your product. Local SEO is something that your business needs to focus on when it comes to promotion and marketing, especially since most people tend to completely forget about local SEO. You need to understand that being prominent in your local search results can be just as important as having a high rank in the regular results, and all you’ll need to do in order to cover both areas is a little bit of local SEO optimization.

The best thing about local SEO is that it can applied to most mobile means as well, and since we live in the days of modern technology being so mobile that’s a very good thing. You always want to have a website that’s able to be reached through the use of a mobile device, just think about how many times you’ve taken it upon yourself to Google a problem! Not only is this going to be something that you’ll get used to over time, but it’s great because of the fact that many different players will be needed as time progresses. You’re probably wondering as to why you really need to make use of local SEO, and that’s what this article is looking to focus on. When you’re dealing with other people on the road you’ve got to be patient, and that’s something that you’ll need to focus on if you aren’t sure how your local SEO techniques should be operating. When you blend local SEO alongside a strong marketing campaign you’re going to be making a lot of cash, and that’s why we believe that every single person should have faith in their local SEO process.

Please contact Local SEO Jacksonville Company at 904.425.9679 if you need local SEO for your business.