Author Archives: owner

Local SEO Is Tougher Than You Think

Posted on by · 3 min read

Local SEO Is Tougher Than You ThinkLocal SEO is a very important factor in gaining ground on the search engine pages. Optimizing your webpages so that they deliver just the right information that Google and the other search engines need to list your site’s pages accordingly is getting tougher by the day. The reason being is money. Plain and simple.

Money changes all things and Google now has monetized their local search engine results to the point of overwhelm. Basically, if you don’t pay, you don’t get play. It really puts the small business guy at a great disadvantage because the results people get nowadays at the top of the SERPs are bought and paid gads and your chance of getting the high ground are next to none.

Unless.
Yet there is hope to a degree and that’s to build on your own Local SEO campaign to target your area with gusto. This is where the chaff gets separated from the wheat. This is your time to study Local SEO, what it is and how it works and apply it professionally or your chances of even showing upon the SERPs is dismal to say the least.

Google has combined two things that challenge you, paid results and a suite of software that is kicking butt and taking names. No more sloppy, unprofessional sites nor spammy and unethical pages. You’re really in for it if you try to push off a webpage that is less than top quality. This means working from the ground floor up, crossing all Ts and dotting all I’s and letting nothing inefficient gain root.

Your content has to be top quality, your local data placed prominently where it’s supposed to be on each webpage. Take advantage of your area including history and popular events like celebrations, sports teams and the like. Include it in copy, videos, pics, and graphics. Get the social media thing going on and take advantage of AMPs, Accelerated Mobile Pages. AMPs may well be the wave of the near future so it’s good to know how to create them and convert your webpages to the format for extra power.

Remember what you’re up against. Google’s local searches are its most lucrative asset. You can’t get in on Google as they monetized their local searches to a T. The local pack at the top of the pages that used to be it is gone. That’s the standard local pack. Now there are advertisements called ‘ads of nearby businesses and ‘ads within the local pack’ replacing the old 3 pack to the 2 pack. Promoted pins in the Google Maps as well as regular ads, and you’ve got the hierarchy of domination that keeps the small guy off the Google plate.

There’s literally no way to get the top spots on the SERPs unless you’re rich. This is why you have to take things into your own hands or hire an SEO expert who specializes also in Local SEO. Together you’ll be able to overcome the bottom line stumbling blocks to give you at least a fighting chance at the SERPs and beat out your competitors.

This is the only solution to what’s going on with Local SEO and Google. Local search results turned out to be so lucrative for Google that money and its acquisition had to become the prominent priority and damn the small guy.
Now the small guy has still a shot at gaining position, not the tip top positions mind you, but enough to bring in the business.

The Citation Circus

Posted on by · 2 min read

The citation circusNot too long ago, citations were the wunderkind of the Local SEO and general SEO landscape. Google would rank you higher and faster with such citations and then the inevitable happened, everyone jumped on the bandwagon. What happened next?? You can guess.

As soon as anything proves successful in online marketing you can bet that companies will be at war over it. You’ll have competition setting up sites based on the success of others, almost to cookie cutter accuracy, you’ll have those web based marketing gurus showing up with high priced course on ‘how to’ which lead to seminars that are nothing more than upsells to more idiotic and useless products and services. You’ll have SEO pros going at it night and day trying to figure out best to exploit it and you’ll have customers so confused they won’t know what hit them.
This is how citations started and in today’s citation circus, things are weird but still have ups and downs. First of all, citations aren’t going away anytime soon. Due to the potential windfall of citations, it’s a good bet that keen eyes will be on them for quite a while since no one knows what the search engine algorithms will do next. Google gives hits but that still is up to the interpretation of SEO experts and they’re not about to share their secrets out in the open as the citation circus can boost traffic and sales.

Nowadays, the sites that list citations are comprised of some pretty huge traffic monsters. Some are simple to use and others a royal pain. The bottom line is are their citations successful in driving traffic and boosting sales. As citation sites and marketers flourished there was turbulence in the industry. Sometimes unethical practices were employed and just downright incompetence too. Clients of SEO companies suffered and of course the SEO pros had to go in and fix things. There used to be a very hot market regarding prices but it seems to have leveled off after dropping considerably. Nothing stay the same after you’ve exploited it to death.

So for citations the deal is you’ve got to study up. Get lists of all the top citation sites and their terms and sometimes costs. Look around to see what others are saying about these citation sites and if you’ve friends who use them, get their opinions and work with it. Since no one knows what will happen next with Google and other search engines regarding the importance of citations, it’s best to be on your A Game regarding your knowledge and application of them. This calls for keeping an eye on your stats from top to bottom. Take it one step at a time to make sure that the citations pointing to your client’s sites are accurate and up to date with information and relevant keywords. If you find any errors, contact the site immediately and get them corrected.

Remember, citations are just opinions of a site and its location, however, they are located on the web and people make decisions about sites and products and services based on reviews quite a lot. You want your client’s site to have the best and relevant citations, not outdated and inaccurate listings.

Do things right and citations should work just fine for you.

Image credit: http://www.ibsi-us.com/our-services/web-design/flash-graphics/ IB Systems graphic development

Not Utilizing Local SEO Is A Big Mistake

Posted on by · 2 min read

Not Utilizing Local SEO Is A Big MistakeIf you expect SEO to work for you, then you’ll have to incorporate what’s referred to as Local SEO. Local SEO is a sub group of highly specialized SEO that targets promotion via your location. Not using Local SEO is a major mistake too many webmasters and marketers make.

You can’t sell anything if people don’t know where you are, especially if you’re promoting an offline product or business like a restaurant or plumbing or pet service. People can see your website full of bells and whistles but if your location isn’t prominent on each page of your website then you’ll not gt the advantage of higher rankings and diversity. Your location can be a key ingredient to business sales and profit and an attraction to surfers who are looking for goods and services in a particular area.

Why is this important? For far too many reasons and we’ll cut to the chase to show how to utilize Local SEO to your advantage.

First of all, Google doesn’t index websites but instead web pages. Each page on your website has to be optimized with every aspect that can be exploited. Of course you’ll promote what you do or sell and use all kinds of terminology and keywords, keygroups, and keyphrases, backlinks, tags etc., but your location is a gold mine for targeted organic traffic which is what you want the most of. Let’s say you’re selling plumbing supplies in Hickleberry, Ohio. You want to be THE seller of plumbing supplies in Hickleberry so you need to beat the competition. To do this you incorporate the keywords, Hickleberry, Ohio, and the zip code and street address. This is part of not only your webpage copy but also in any pics, videos, graphics, cartoons, and blog posts.

This spreads out the fact that you’re selling plumbing supplies and services in that area and Google will index you at the highest if your competitors don’t use equally optimized Local SEO. You can actually rule the roost if you do things right.
Not only do you emphasize that you’re in that area but you can take advantage of other things in the area like annual events, celebrities, news. Every town or city has some sort of historical site or sporting event, school events, parades and more. You go out and get some video and pics of these events and post and talk about them on your site’s blog. You’ll get the attention of Google and other search engines because people will be searching for such data from people who not only live in the area but visitors and tourists as well.

In addition, you post about these locales on your social media pages with links to your blog. Google loves that social media interaction because it makes your site look like it is serving the public and is alive and kicking.

So that’s why you must have, at all costs, a Local SEO campaign going and hiring the best SEO company to implement it.

In SEO The Scum Always Rises

Posted on by · 3 min read

In SEO The Scum Always RisesIt’s no wonder that the SEO industry like many other online industries is marred with the underhanded and unscrupulous offers of rotten people. These people and their allies ruin the bunch with their Black Hat tactics, a term used for illegal practices. Millions of people fall prey to their scams and trying to shut them all down is next to impossible. It’s been a battle from day one but fortunately there are things you can do to protect yourself and avoid these scammers.

First and foremost, use trust, but verify. Don’t take any SEO company’s word that they’re the best and honest. You have to do your homework and verify their claims. Many have ways of masking or creating positive data about themselves, but it’s all a veneer that can be easily pulled back. The major problem is that many of these companies are located in areas around the world where criminal activity is not only rampant but is government supported. There are SEO mills, sweatshops, where people work under the shadow of organized crime groups, forced to scam their way across the web and SEO is one of those areas. Once you catch one for crooked activity, they just shut down and start all over again. Getting their local law enforcement to intervene is impossible because those cops are on the take.

Some of the scams range from duplicating your website, changing content for their advantage, outright theft, sabotage, and more. Anything you can think of, these scammers will utilize and you need to be on your toes.

Always check the company’s background data. How long they’ve been operating. If they’re incorporated you may find trouble in finding how old they really are because people shelve corporations and as they age they sell them and people use them for criminal purposes. Look to see if there are companies in your particular region. Especially companies that have offices that you can stop by and visit. Any SEO company that scared to let you stop by for a visit has something shaky going on. Checking customer reviews is one thing, but they can be faked.
You want a SEO company that will walk with you hand in hand all along the way and not make ridiculous promises that no one in their right mind could believe nor provide.

If that isn’t bad enough, the honest website owner and marketer has to deal with frivolous lawsuits from competitors trying to dominate a market or even a prominent keyword search term. There are also companies that will sabotage your site with bad reviews and links to your site from their own cache of banned or illegal sites making yours look like a partner in crime.

This is where evil contracts come into play. If yo don’t understand the terms of a contract, even just one small word, do NOT sign it. Rotten contracts are what get people trapped in a never ending cycle of them undermining you at every turn. There are some very technical terms regarding ways they lie and steal which is why you need to study what SEO is and communicate with other customers on social media and message boards. Those venues are where you’ll find the in detailed information that can guide you through.

SEO is a major money maker on the web and the reality is that there are people out there that will always try to take advantage of the public and that’s a reality of the human species. Letting your guard down will lead to mistakes and errors that can cost you dearly and with SEO you can’t afford the negative side of it as the web can be unforgiving when it comes to a bad reputation.

Image credit: http://www.ibsi-us.com/our-services/web-design/flash-graphics/ IB Systems graphic development

Knowing The Value Of Backlinks

Posted on by · 2 min read

Knowing The Value Of BacklinksNot too long ago, websites were being punished for having too many backlinks, but this was due to the earlier trend of websites rising to the top of the search engines because they had a bazillion backlinks. Well since that’s no longer the case and severely penalized, smarter and more effective ways of acquiring and utilizing backlinks takes center stage.

You must realize that the present trend is that Google will look at your backlinking profile and judge whether your site is legit and worthy of higher ranking.

Of course some people will use what is referred to as Black Hat techniques which is basically cheating and using various technologies to get the upper hand. As soon as one new Black Hat technique hits the webwaves, Google’s experts will devise another way to countermeasure those unscrupulous efforts and the game begins anew. It upsets the market now and then but honest webmasters and the search engine pros are in there swinging to get things as honest as possible.

Google wants their surfers to get quality content via their links. Quality means retention and not rejection. Surfers who keep running into spammy or criminal sites when they click on the top search engine rankings then they’ll look for greener pastures. That would mean less ad revenue and brand name power overall. Those old enough to remember how Yahoo lost their edge because Google provided a better venue.

So how do you get the boost in rankings via backlinks and not get into trouble? Here are a few more things to follow.
se
Build great content that is on a site that is well constructed. Great content with the proper anchor texts that are clearly understood, diversified, and containing one or more keywords is essential. Waste nothing and leave nothing to chance. As you build up quality content like copy, pics, videos, then you can post some of it on social media sites without being hit for spam. People who like that content will engage with it and push it to the fore. The shared content should have a link back to your site and the more people share it on their blogs, social media pages, the more diversified and lively your site will look. Be careful as when Google sees a massive amount of backlinks they’ll get suspicious, however, if your site features something exclusive or proprietary and brand name data, then they’ll see it as a boost in popularity and not some spammy linking farm.

This means getting those authority site backlinks. Links from companies, professionals in the niche, fan bases, news sites, that people turn to to get the latest and best info regarding the niche your website focuses on, makes your site look like one that is of importance and value. When this happens you’ll be on your way to a more upwardly reputable SEO success.

Overall there are several other factors but these are the basics. These are the prominent ways to keep tabs on. When applying these approaches keep a keen eye on your statistics to see what is working and why. Then you’ll have a better map to guide you through.

Getting Ahead With Your Local SEO campaign

Posted on by · 3 min read

Getting Ahead With Your Local SEO campaignIt can be tough. It can be a real nose to nose fight, but those local SEO results are as valuable as gold itself and you cannot afford to let your competition get the better of you. This may call for good old fashioned, old school ways of negotiating with clients and potential clients, but it also means you’ll get that brick and mortar clientele along with your online ones.

Local SEO is often underestimated by webmasters and marketers. They get lazy or ideological about SEO, thinking that one way solves all problems. It doesn’t. SEO is now a teeth gritting, eyes blazing field of expertise that gets more scientific every step of the way. Not only that but it also calls for old fashioned ways of pulling in the clients, even if it means hitting the sidewalks and roads to reach clients and chat face to face.
The art and skill of personal presence to enhance SEO is what marketing and sales have been built on since the beginning of commerce. People used to meet in person or over the phone but a good handshake was still part of the deal along with a lunch or dinner. Salespeople used to have to resort to all sorts of tactics just to get a client reeled in. The more powerful and wealthy the client was, the more goodies and goodwill has to be lathered on. It took skills of personality and presence because some clients had egos to feed. Knowing just what to say and when to say it called for panache.

Today, although it seems you can get things done faster online, it always isn’t the case with local SEO. You’re dealing with a limited yet valuable market and you’ve got to take advantage of everything you can get your hands on.

First, make sure your website is local SEO friendly. You’ve got your contact and location data on each page and if possible in all your copy and photo, video, and graphics tags. This is important as your content will be indexed in separate categories on Google and your local data will be part of it. Once you’ve analyzed and applied the right corrections, the next step is to fine tune your inbound and outbound links. Make sure they’re relevant to your business and get those inbound local links from high profile sites like local commerce or sports teams, radio stations, even holiday municipal events.

Next is to beat feet over to the various stores that can link to you from their sites exclusively or offer bonuses and discounts exclusively through your site. This calls for visiting and handshaking and maybe even a cup of coffee or two. Make the company feel like they’re getting the bargain for little or no effort. This way they’ll incorporate your site links in their updated copy on blogs and even on social media posts. See if they’ll allow you to take pics and videos of your friendship or even those special people who make that company run. You’d be surprised at how much traffic a popular person can pull in. For example, let’s say you’re trying to get that hard earned inbound link from a top company in your locale. You notice an old timer working there or some extra jovial person. Ask if they could go on video explaining the benefits of using that company’s goods and services and plaster that video with description and tagging with your contact and location data in it. People will then share and like that video on social media and you’ll have gained dozens of inbound, organic targeted traffic.

It’s not that this is a new approach, problem is people, marketers especially have forgotten what made marketing and advertising what it is today, hands on and friendly relationships. Getting that high traffic, authoritative link from a local company’s site makes your site look like one of value to the surfers in Google’s eyes, and your position on the search engines should rise accordingly.

There used to be an old advertisement slogan from AT&T that said, “Reach out and touch someone.”, well that’s how some things are done nowadays as well. There’s no harm in exercising your personal negotiating skills with your local SEO campaign.

Taking The Best Advantage Of Citations For Local SEO

Posted on by · 2 min read

Taking The Best Advantage Of Citations For Local SEOCitations are those posts of information regarding your site that people post on directories. They’re like mini reviews about your website and business that allow for surfers to find you when they query search engines. These citations are far more valuable as they may seem, and there are ways to gain the upper hand, especially for local SEO.

You’re going to have to do some work to maximize the value of the citations about your site. Find as many as you can and triple check them for accuracy. It’s not always a matter of having lots of citations as it is in having accurate citations. Having the wrong name and location or phone number and other contact and descriptive information can ruin your chances of getting maximum efficiency in search traffic, especially that treasured targeted organic traffic. If someone is surfing for your site, let’s pretend here that your site has query data for “Joe’s Aquarium Supplies in Los Angeles, California, 123 ABC Street” and the citations have “Joe’s Aquarium Store in California, ABC 123 Avenue” instead, then you can see the damage being done. Surfers are getting your site’s name right but the address is all wrong. This could be due to a typo in your promotion or some other site goofed up. Either way these things have to be corrected and depending on the volume, it could take a while.

You’ll need to do some backtracking to find out where and when the error occurred and get to work immediately on correcting things. Of course this means the tedious chore of contacting each site to edit the info that you can’t and they may or may not be reluctant to do so depending on how difficult it could be. If it appears that things will be difficult, then respond to the citations themselves with the correct information. At least the correct information will appear next to the incorrect data.

The same goes for the products and services you provide. You can get far on synonyms, but only so far. Descriptions and lists of your products and services has to be correct as well. If you’re lucky enough to have an advertisement jingle that accompanies your promo, all the better. People like to post popular jingles to commercials they like, especially on social media. If you do have an audio video commercial with a jingle, make sure it’s posted on all the social media video sites and in those ads, announce the correct products and services as well as contact and location info. Never leave anything to chance. Establish your ground and keep it.

Precise information in those citations could mean the success or failure in this area of SEO. As you gain more fans make sure to bring to their attention that if they mention you in any citations to include the info you provide for them. Do this especially if you have a mailing list. Sometimes people get lazy or drunk or are in a rush and while posting info about you and your business site, they make mistakes. Getting them to correct them is just too much of a task, but you can at least try.

Remember, citations are just part of the arsenal you have to improve your local SEO rankings. Don’t underestimate their value nor shirk your responsibility in making these citations as accurate as possible.

Google’s Rumored Local Business Cards

Posted on by · 3 min read

Google's Rumored Local Business CardsIn another game changer for the SEO field, Google is reportedly working on a new way for local businesses to get indexed in a new way.

Unofficially called “Google Local Business Cards”, this new approach is only offered via invitation to brick and mortar local businesses. Previously, Google had experimented with soothing called ‘Candidate Cards’ which allowed political candidates to showcase their agendas. Now this process is being applied to business, especially local businesses. Google Local Business Cards is not open to e-commerce sites which could cause a major bone of contention as it may appear and actually be a leg up for the brick and mortar stores and the e-commerce businesses will be left in the dust.

The local businesses are displayed in a horizontal scrolling venue. Much like you’ll see on Facebook when you choose a video or a post. A horizontal scrolling bar featuring like minded content appears.

This new test may well usher in a new age for local SEO. The results only businesses and Google will know. You can bet this field test is going to have SEO pros, businesses, and Google sitting on the edge of their seats for a while.
Businesses who want to participate have to ask Google for an invitation.

Local SEO pros will be cleaning up with this new venue. SERPs have become more efficient and the traditional SEO tactics are being challenged. A website today is measured more by its interactivity than backlinking. Google wants to rid itself of any tactics and opportunities that hackers and spammers use to compromise the quality of their search engine results.

Google has been upending apple carts for over a year regarding SEO. They’ve not only changed algorithms without warning, but they’ve also minimized their communication with the SEO community. They’ve also implemented new AI systems like RankBat seems to be getting smarter every day. It’s so smart that one might expect it to provide the best results before a person even enters a search query.

These advances and tests of new procedures are all meant to make the surfer’s life more pleasurable online, especially when using Google. Google can’t afford to lose surfers because of rotten webmasters and marketers who exploit every avenue to get the high spots in the search results only to lead surfers to malware sites or other unscrupulous sites.

As much as a game changer and worrisome thing this is for hard working webmasters and SEO experts, in the end it’s the best thing for one and all.
For the time being, what the SEO pro should be doing is keeping a tab on this Google Local Business Cards new feature. Use keywords your sites use and see what happens in the search results. This will allow you to practice your keyword research and more to better take advantage of this new feature when it becomes available to other businesses that are web based. If you have local brick and mortar clients, then jump on this opportunity now. Don’t wait, ask for acceptance by Google and if approved, do the best job you can and wait for the results. Each and every statistic will be valuable in this process so don’t let an hour or day go by where you don’t analyze your statistics. You’ll be ahead of everyone else so that when this option goes live, you’ll be able to let your clients know you were on the ground floor and as an SEO pro, can better accommodate them to get their sites indexed professionally.

Overall, Google is doing this to make the search experience more efficient and trouble free. This bodes good for one and all and if successful, you’ll need to be on the ball to best utilize it.

Holding Your Course With Your SEO Goals

Posted on by · 3 min read

Holding Your Course With Your SEO GoalsAll the tricks and tips, tactics and techniques one may use for their SEO campaigns won’t mean jack squat if one doesn’t keep an eye on the prize and a solid hands on the helm.

What we’re talking about here is both planning and discipline. Focus and sanity. Knowing what you can and should do under any circumstances. If you plan properly you’ll be able to remedy any situation that rolls up on you.

First of all, combining your SEO strategies with your SEO friendliness. Both are important and shouldn’t conflict with one another. It can be done relatively easy and you shouldn’t try to bulldoze your way through, just take some time to analyze things objectively and sanely. This means having a knowledge or the technical end of SEO and the social and entertaining end of SEO. Basically a combination of the science of SEO and the art of SEO.

One might think that SEO doesn’t deserve to be listed as a science or an art, but in effect it does deserve such classifications.

It takes a lot to get the technical grip on SEO to make those SEO strategies work. It takes insight, innovation, creativity to make SEO friendly sites. There’s some style here and making a marriage between the two is the goal. Once that’s done, your efforts should be more simple.

Next, is knowing what Google and the other search engines want. That’s simple enough because the fundamentals of a successful site haven’t changed much and are applicable to one’s mobile SEO efforts as well. This means a well laid out website that has enough relevant and significant information regarding your business niche. Here is where staying focused comes into play.

Knowing what your audience wants and needs is the first stage. Providing that via text, video, pics, graphics, is the next phase. The final phase is combining all of that into a coherent site that gets the attention of the search engines to such a point that it ranks high for the keywords, keyword phrases, and keyword groups.

That’s the basic approach and sane one. Mobile calls for a bit more as its still new ground but growing at an alarming rate. There are tools at Google to help out and more on the way but with Google upgrading their algorithms and applying new software without notice, they can upend one’s SEO efforts considerably and this is why being thorough with the basics is most important.

Remember, all the bells and whistles may make your site look good, but without sound balance between technology and strategy you’ll end up in trouble. Things like Flash and other visual apps might not register right with the search engines. What does is HTML text and that should be applied everywhere applicable. All objects should have that alt text to them with no spelling errors. That text had better contain relevant words and phrases to the site’s niche too. Especially where blogs are concerned, you’ve go to understand that blogs on a website boost that site’s traffic immensely. Statistics prove this out and that blog should be updated regularly and any pics or videos presented have to be titled and tagged relevantly.

That’s all it takes to have a balance between SEO strategy and SEO friendliness. Knowing the tools and techniques and technologies behind them all isn’t that difficult even for newbies. It’s when you get unfocused, confused, your eyes getting too big for your belly, do you end up in trouble.

So buckle down and stay focused. Keep those eyes on the prize and keep sailing on.

Getting Local SEO Done Right

Posted on by · 2 min read

Getting Local SEO Done RightLocal SEO is of far more importance that most people realize. Far too often the data from location incorporated with SEO techniques can make or break a website regarding Google and search engine rankings. Getting Local SEO right isn’t that much of a challenge, but you’ll have to use some sound application and industry skills.

Local SEO exploits the location of the website’s content. A dog grooming shop in Brooklyn, New York, would have the keywords that contain the location and the zip code and anything related to that area that can be used with relevance. If you neglect to put your location data where applicable on your site, including videos, pics, copy, graphics, then you’re just putting a hole in your boat.
First things first, look over your site to make sure it’s professionally put together. All the bells and whistles of a website don’t mean jack to search engines. What matters is professionalism, relevance, quality, and if you don’t start off at these then you’re a lost cause. You’re representing a location, you want to capitalize on this. Just location alone can send immense amounts of traffic from surfers who didn’t know your store or website existed. People from your location will feel team proud of you and mention you on social media. Those well tagged videos, pics, and graphics will go a long way and gradually push your site up the search engine ladder.

If you’re going to represent an area, location, region, then do so with quality content. Your site might be about dog grooming in Brooklyn, NY, but Brooklyn is huge. It’s all of American history rolled into one. These landmarks, celebrations, events, can all be incorporated into the site and become part of the search engine landscape and your brand will be associated with positive local things and increase your search engine presence.
Link building is something to be done very carefully. Google will penalize for outdated or bad inbound and outbound links. You’ll want certain, relevant local inbound links and you want to breakdown your outbound links to local sites in the right categories. For example, if you’re posting on your blog about a parade in Brooklyn, then you would link to some official site of that parade. You would capitalize on it by taking pics of the dogs you’ve groomed that were shown off at that particular parade. You would post videos and pics that are well tagged with your location and contact data. It’s real, relevant content that exploits locality thus making it Local SEO.

Of course, you must make sure your title tags are optimized with your location. Don’t let those slip past you because Google ranks by pages, not by websites. The pages you create with the right Local SEO will be seen, indexed, and vaulted by Google.
When all your ducks are in a row, you then register with Google. This way Google doesn’t have to patchwork your site together. You’ll be starting off on the right foot.

Overall, Local SEO is indeed a more specialized form of SEO, but its importance can never be understated.