Author Archives: owner

How to Gain Local SEO Clients

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How to Gain Local SEO ClientsProviding search engine optimization (SEO) services locally can be a very lucrative and rewarding job, but gaining new clients can also be quite a challenge, especially as you are just starting up. This is especially true when you are cold calling or walking into businesses blindly hoping to get their business. The first thing here is often an education component that you need to provide- you really need to create that value proposition for your business and your services and sell it in terms of why it is good for THEIR business or company.

There are often great information asymmetries and you will often find that potential clients have very little to no understanding of the web and how search engines actually work. Coupled with this, they may also not completely grasp the power of ranking well and getting organic traffic to their website. These are points for which you should really try to fill the evidence gaps. Usually, they will have only heard buzzwords if anything and you have to make sure that they understand realistically what can be and should be done

Your pitch is everything once you have your foot in the door. Practice it a hundred times and practice it again because it can literally make or break your business. A strong pitch can make even the ficklest of clients open-minded and open to your ideas.

The first thing that you need to master are the facts. If you do not know what you are talking about it will be clear as day. You have to have a smooth pitch in which you show confidence and understanding. Filler words like “um” and “like” have the opposite impact so you need to practice avoiding them. Furthermore, you should have an evidence-based presentation with data to back up any claims you make. You should also do some scenario planning for potential questions you might get and be prepared to answer those with any data you may have. Facts matter and people recognize that.

Beyond being confident and understanding the space (including competition, needs, gaps, etc.), it is important that you understand the particular client you are going to speak to. Now you will never have all of their information from the get-go, but you should do you due diligence and try to estimate what their needs are to the best of your abilities. Once you start your discussions, do not be afraid to ask for more information or ask if your assumptions about their business are correct. The more relevant and focused the presentation is to their business, the more effective it can be. To do your background before you go in, use tools like MozLocal Listing, SEMrush, and other local listing vendors to see how your potential client currently fares and who their major competition might be. From there try to cater a presentation which hits on the primary points of your findings and helps them improve relative to their competition. Local SEO can be a tough sell, but once you show that you can help them gain customers over their competition, they will be on board.

Everything You Need to About Online Reputation Management

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Everything You Need to About Online Reputation ManagementOnline reputation management is an effective remedial or corrective technique that businesses, both big and small, take advantage of in order to brush their images (tarnished by the bad press) on search engine’s SERPS. ORM as a quick fix for tackling negative publicity on the web can be smoothly integrated with your company’s SEM or SEO strategy. Negative or destructive feedbacks, comments, and blogs (and sometimes entire sites) about a product or service posted by anonymous complainants/users on automated social networking sites brings down it is ranking on Google.

Damage wrought by negative publicity or bad press

Grievances voiced by users of a brand (looking for a shallow alibi to vent their complaint) on Facebook or Twitter have the potential of going viral, eventually besmirching the manufacturer’s or service provider’s online reputation. The cloak of anonymity offered by social networking sites encourages and emboldens subscribers to air their accusations regarding a brand which can reduce the firm’s or entrepreneur’s earnings. Those posting malicious or off-putting comments rarely reveal their actual names or addresses rendering it next to impossible for the affected firm to trace the source and address the grievance.

If you or your company has been victimized by bad publicity, you’re the ideal candidate to opt for an online reputation management damage-control exercise. But before you do, you should apprise yourself of the extent of the undesirable impact that negative publicity or bad press can have on your or your brand’s online status.

ORM: Striking before it starts to hurt

When it comes to getting an online reputation management action plan underway, most companies adopt a reactive strategy. By the time the ORM campaign starts delivering, a considerable damage has already been done as the highly ranked sites or web pages act as breeding grounds for inbound links. Muffling the top ranking pages littered with unconstructive comments becomes all the more difficult as the inbound links further reinforce the ratings of the pages.

On the other hand, an ORM promotion that takes a preemptive and proactive approach is highly successful in thwarting bad press from gaining ground and becoming viral. Such a hands-on ORM strategy is devised in a manner that it is extremely effective in monitoring the top-ranked organic standings. A constructive ORM plan should be able to preempt negative publicity and shield the company from the damaging feedbacks of perverted customers and frustrated employees.

Stemming bad press with ORM

Popular search engines including Google, Bing, and Yahoo index and rank web pages or sites based on specific SEO algorithms.  Individuals who’re well versed in creating negative remarks are aware that posting the comments or blogs on high-ranking blogs will publicize the same across the social networking platforms. As a result, when or whenever anybody browsers on the net to find out details about your business, they’ll mostly see links badmouthing your firm. Reverse SEO is an excellent online reputation management technique that can help you obliterate the negative publicity placed on the top URLs in the first SERP.

What is an effective ORM strategy comprised of?

Online reputation management, very much like SEO exploits a multi-faceted strategy so as to safeguard your company’s reputation across the web. An effectual ORM plan first targets exactly those web pages or sites where the maximum bad press regarding your firm is abounding. In the next stage, these websites and pages are scrutinized based on their ranking status.

Once you’re aware of the ranking parameters that these sites have exploited to clamber to the top, you’ll be in a position to use the appropriate tools and/or techniques to remove the links from the sites. In the third and final step, you’ll be taking advantage of the relevant tools such as profiles on social media, bookmarking programs, PRs, and a bevy of newly launched blogs or sites.               

Making Order Out Of Chaos The SEO Way

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Making Order Out Of Chaos The SEO WayIn the rush to get a website up and running, marketers and webmasters often overlook the simplest things or the most important things that make a website successful. Then, down the road, they end up in confusion as to what to do and how to solve the various problems that keep their webpages in the lower search engine results. This is where a good analysis, objective, and impartial analysis comes in and no ego tripping allowed.

Believe it or not, that is one of the biggest factors in why some websites go south. Because of ego tripping. Somebody swears up and down that they know everything about web mastering, or they hired their spouse or boyfriend or girlfriend or even kids to design their sites and if anyone comes along and says their sites are rotten, they go into a fit and want to practically destroy their own online business. You have to put your egos on the sidelines. A website is only as good as its webpages since Google doesn’t list websites, but webpages. That means each webpage has to be optimized to professional standards, especially the way Google likes them.

The first step is that awfully painful impartial and objective analysis. Hire someone or if you do have colleagues or friends who are real webmasters, have them do the analysis. Tell them to pull no punches and give it to you straight. If they tell you the graphics your wife did suck, then get better graphics done. If you’re told your videos look like something from a 1940s war documentary, then get new videos made. The same thing goes triple for a copy. Do not have a rotten copy on your site that’s packed with keywords, keyphrases, and key groups. It’s just spammy and Google will penalize you for it. Google’s new software is very sophisticated and has started the industry with its superior ability to separate the chaff from the wheat. This means making sure your pages are pro level or no level.

Speaking of keywords, nowadays you don’t have to use some complex keyword strategy. Just have copy and tags that are natural as well as variations where applicable. Google’s algorithms will know what your site is about by reading the entire webpages and your keywords are listed automatically. The challenge is if you’re using keywords that the top sites are using. That competition is monstrous and difficult to defeat except if you’ve got some edge, some proprietary named product that no one else has the authority to use. In that case, just don’t worry, you’ll top out for those keywords with no sweat. The on page optimization and natural keyword use will speak for itself.

Your copy is your lifeblood here. You’ll need at least 10 to 20 good articles about 1,000 words each. Google likes the longer authoritative articles as they’re hip to spam sites that use only 300-500 words. That small word count is a red flag to Google that you’re trying to use SEO to gain an irresponsible advantage. This means you have to hire writers who are professional and you’ll have to pay that extra amount. Don’t try writing mills or software or any shortcuts. Google will know and if they detect anything screwy they will penalize you. With your pro level copy, you’ll need some link building too but you just can’t slap any links there. The links have to be relevant and from authoritative sites. The bottom line here is that your copy has to describe your site, provide usefulness to the surfer and be professionally written.

Now that you’ve got your site analyzed and ready to rock, you’ll need two more things often overlooked, mobile friendly and social media effectiveness. This means using some of Google’s mobile-friendly tools to make sure your webpages look good and function on mobile devices. Let there be no mistake about this. Your social media presence can be of major effectiveness and calls for a lot of work. You just don’t slap up a Facebook page and hope for the best, you want to engage the social media audience like a friend, a good mentor, and that will lead them to your webpages and any upsells or subscriptions you’ll want. This will be that organic traffic that you just can’t beat.

The Best Ways to Choose The Right Set of SEO Tools for Your Business

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The Best Ways to Choose The Right Set of SEO Tools for Your BusinessOver the past couple of years, the rules of the SEO has changed drastically. This has especially been a revolution when it comes to small businesses. With increased awareness and the relevance of quality content, small businesses have been rapidly investing in content. However, besides the quality, you need to make sure that it is backed by the right set of SEO tools and strategies. The old thumb rule when it came to SEO was quite simple,stuff as many keywords you can to rank on the search engines. But with Google changing the way it ranks websites, there has been a rapid change.

To succeed and remain safe, it is important that you use the right set of tools. There are a number of tools that can be used today. Many of them are free and can help small businesses to manage and navigate their SEO strategies to the optimum levels. Some tips that can help you select from the available tools have been discussed below:

  • Evaluate the requirements: The internet has an enormous number of options to choose from. However, not all might be something that would help you with your problems. For someone who is looking to get the basics right, it would not be advised to invest in a heavily loaded and feature rich software. For instance, if you merely need something that is capable of doing a keyword research, a free basic tool can do the job quite easily. However, if the requirement is to go deeper, then a paid option is something you need to go for. This may include the discovery of long tail keywords, link building, guest posting and more.
  • The Size of your business or website: For a large business you definitely have a team of people who manage different aspects of SEO. If this is your case, you need a comprehensive SEO tool that performs complex tasks and makes the management a lot easier. Moreover, besides the team size, the other thing to consider would be the scope of the website too. In case you have a website with thousands of pages, then a high-end SEO tool is what you need. On the contrary, if you are a small business and want to make things simpler to rank well for your products and services, simple tools with scalability options is the one to go for.
  • Compatibility with other tools: The moment you are about to choose an SEO tool, the most important thing to look for would be its compatibility with the other set of tools you have been using. Besides being simple, the tool needs to have the capability to work well with your website and the other marketing tools that you had been using before. For instance, most of the people who have a website running on WordPress prefer using The plugin is advanced and is well compatible with the platform.

The yesteryear strategies are now getting heavily penalized by all the major search engines. The changes have been for the better and one can expect it to be a lot better in the coming few years. However, if you had been using the recommended tools and white hat SEO techniques over the years, this is not something that you should be worried about. The year 2016 saw a number of small and big changes to Google’s algorithm. Starting from the importance of a mobile-friendly website to the value of the web pages, the changes have definitely turned the tables for small businesses.

 

Local SEO Is Tougher Than You Think

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Local SEO Is Tougher Than You ThinkLocal SEO is a very important factor in gaining ground on the search engine pages. Optimizing your webpages so that they deliver just the right information that Google and the other search engines need to list your site’s pages accordingly is getting tougher by the day. The reason being is money. Plain and simple.

Money changes all things and Google now has monetized their local search engine results to the point of overwhelm. Basically, if you don’t pay, you don’t get play. It really puts the small business guy at a great disadvantage because the results people get nowadays at the top of the SERPs are bought and paid gads and your chance of getting the high ground are next to none.

Unless.
Yet there is hope to a degree and that’s to build on your own Local SEO campaign to target your area with gusto. This is where the chaff gets separated from the wheat. This is your time to study Local SEO, what it is and how it works and apply it professionally or your chances of even showing upon the SERPs is dismal to say the least.

Google has combined two things that challenge you, paid results and a suite of software that is kicking butt and taking names. No more sloppy, unprofessional sites nor spammy and unethical pages. You’re really in for it if you try to push off a webpage that is less than top quality. This means working from the ground floor up, crossing all Ts and dotting all I’s and letting nothing inefficient gain root.

Your content has to be top quality, your local data placed prominently where it’s supposed to be on each webpage. Take advantage of your area including history and popular events like celebrations, sports teams and the like. Include it in copy, videos, pics, and graphics. Get the social media thing going on and take advantage of AMPs, Accelerated Mobile Pages. AMPs may well be the wave of the near future so it’s good to know how to create them and convert your webpages to the format for extra power.

Remember what you’re up against. Google’s local searches are its most lucrative asset. You can’t get in on Google as they monetized their local searches to a T. The local pack at the top of the pages that used to be it is gone. That’s the standard local pack. Now there are advertisements called ‘ads of nearby businesses and ‘ads within the local pack’ replacing the old 3 pack to the 2 pack. Promoted pins in the Google Maps as well as regular ads, and you’ve got the hierarchy of domination that keeps the small guy off the Google plate.

There’s literally no way to get the top spots on the SERPs unless you’re rich. This is why you have to take things into your own hands or hire an SEO expert who specializes also in Local SEO. Together you’ll be able to overcome the bottom line stumbling blocks to give you at least a fighting chance at the SERPs and beat out your competitors.

This is the only solution to what’s going on with Local SEO and Google. Local search results turned out to be so lucrative for Google that money and its acquisition had to become the prominent priority and damn the small guy.
Now the small guy has still a shot at gaining position, not the tip top positions mind you, but enough to bring in the business.

The Citation Circus

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The citation circusNot too long ago, citations were the wunderkind of the Local SEO and general SEO landscape. Google would rank you higher and faster with such citations and then the inevitable happened, everyone jumped on the bandwagon. What happened next?? You can guess.

As soon as anything proves successful in online marketing you can bet that companies will be at war over it. You’ll have competition setting up sites based on the success of others, almost to cookie cutter accuracy, you’ll have those web based marketing gurus showing up with high priced course on ‘how to’ which lead to seminars that are nothing more than upsells to more idiotic and useless products and services. You’ll have SEO pros going at it night and day trying to figure out best to exploit it and you’ll have customers so confused they won’t know what hit them.
This is how citations started and in today’s citation circus, things are weird but still have ups and downs. First of all, citations aren’t going away anytime soon. Due to the potential windfall of citations, it’s a good bet that keen eyes will be on them for quite a while since no one knows what the search engine algorithms will do next. Google gives hits but that still is up to the interpretation of SEO experts and they’re not about to share their secrets out in the open as the citation circus can boost traffic and sales.

Nowadays, the sites that list citations are comprised of some pretty huge traffic monsters. Some are simple to use and others a royal pain. The bottom line is are their citations successful in driving traffic and boosting sales. As citation sites and marketers flourished there was turbulence in the industry. Sometimes unethical practices were employed and just downright incompetence too. Clients of SEO companies suffered and of course the SEO pros had to go in and fix things. There used to be a very hot market regarding prices but it seems to have leveled off after dropping considerably. Nothing stay the same after you’ve exploited it to death.

So for citations the deal is you’ve got to study up. Get lists of all the top citation sites and their terms and sometimes costs. Look around to see what others are saying about these citation sites and if you’ve friends who use them, get their opinions and work with it. Since no one knows what will happen next with Google and other search engines regarding the importance of citations, it’s best to be on your A Game regarding your knowledge and application of them. This calls for keeping an eye on your stats from top to bottom. Take it one step at a time to make sure that the citations pointing to your client’s sites are accurate and up to date with information and relevant keywords. If you find any errors, contact the site immediately and get them corrected.

Remember, citations are just opinions of a site and its location, however, they are located on the web and people make decisions about sites and products and services based on reviews quite a lot. You want your client’s site to have the best and relevant citations, not outdated and inaccurate listings.

Do things right and citations should work just fine for you.

Image credit: http://www.ibsi-us.com/our-services/web-design/flash-graphics/ IB Systems graphic development

Not Utilizing Local SEO Is A Big Mistake

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Not Utilizing Local SEO Is A Big MistakeIf you expect SEO to work for you, then you’ll have to incorporate what’s referred to as Local SEO. Local SEO is a sub group of highly specialized SEO that targets promotion via your location. Not using Local SEO is a major mistake too many webmasters and marketers make.

You can’t sell anything if people don’t know where you are, especially if you’re promoting an offline product or business like a restaurant or plumbing or pet service. People can see your website full of bells and whistles but if your location isn’t prominent on each page of your website then you’ll not gt the advantage of higher rankings and diversity. Your location can be a key ingredient to business sales and profit and an attraction to surfers who are looking for goods and services in a particular area.

Why is this important? For far too many reasons and we’ll cut to the chase to show how to utilize Local SEO to your advantage.

First of all, Google doesn’t index websites but instead web pages. Each page on your website has to be optimized with every aspect that can be exploited. Of course you’ll promote what you do or sell and use all kinds of terminology and keywords, keygroups, and keyphrases, backlinks, tags etc., but your location is a gold mine for targeted organic traffic which is what you want the most of. Let’s say you’re selling plumbing supplies in Hickleberry, Ohio. You want to be THE seller of plumbing supplies in Hickleberry so you need to beat the competition. To do this you incorporate the keywords, Hickleberry, Ohio, and the zip code and street address. This is part of not only your webpage copy but also in any pics, videos, graphics, cartoons, and blog posts.

This spreads out the fact that you’re selling plumbing supplies and services in that area and Google will index you at the highest if your competitors don’t use equally optimized Local SEO. You can actually rule the roost if you do things right.
Not only do you emphasize that you’re in that area but you can take advantage of other things in the area like annual events, celebrities, news. Every town or city has some sort of historical site or sporting event, school events, parades and more. You go out and get some video and pics of these events and post and talk about them on your site’s blog. You’ll get the attention of Google and other search engines because people will be searching for such data from people who not only live in the area but visitors and tourists as well.

In addition, you post about these locales on your social media pages with links to your blog. Google loves that social media interaction because it makes your site look like it is serving the public and is alive and kicking.

So that’s why you must have, at all costs, a Local SEO campaign going and hiring the best SEO company to implement it.

In SEO The Scum Always Rises

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In SEO The Scum Always RisesIt’s no wonder that the SEO industry like many other online industries is marred with the underhanded and unscrupulous offers of rotten people. These people and their allies ruin the bunch with their Black Hat tactics, a term used for illegal practices. Millions of people fall prey to their scams and trying to shut them all down is next to impossible. It’s been a battle from day one but fortunately there are things you can do to protect yourself and avoid these scammers.

First and foremost, use trust, but verify. Don’t take any SEO company’s word that they’re the best and honest. You have to do your homework and verify their claims. Many have ways of masking or creating positive data about themselves, but it’s all a veneer that can be easily pulled back. The major problem is that many of these companies are located in areas around the world where criminal activity is not only rampant but is government supported. There are SEO mills, sweatshops, where people work under the shadow of organized crime groups, forced to scam their way across the web and SEO is one of those areas. Once you catch one for crooked activity, they just shut down and start all over again. Getting their local law enforcement to intervene is impossible because those cops are on the take.

Some of the scams range from duplicating your website, changing content for their advantage, outright theft, sabotage, and more. Anything you can think of, these scammers will utilize and you need to be on your toes.

Always check the company’s background data. How long they’ve been operating. If they’re incorporated you may find trouble in finding how old they really are because people shelve corporations and as they age they sell them and people use them for criminal purposes. Look to see if there are companies in your particular region. Especially companies that have offices that you can stop by and visit. Any SEO company that scared to let you stop by for a visit has something shaky going on. Checking customer reviews is one thing, but they can be faked.
You want a SEO company that will walk with you hand in hand all along the way and not make ridiculous promises that no one in their right mind could believe nor provide.

If that isn’t bad enough, the honest website owner and marketer has to deal with frivolous lawsuits from competitors trying to dominate a market or even a prominent keyword search term. There are also companies that will sabotage your site with bad reviews and links to your site from their own cache of banned or illegal sites making yours look like a partner in crime.

This is where evil contracts come into play. If yo don’t understand the terms of a contract, even just one small word, do NOT sign it. Rotten contracts are what get people trapped in a never ending cycle of them undermining you at every turn. There are some very technical terms regarding ways they lie and steal which is why you need to study what SEO is and communicate with other customers on social media and message boards. Those venues are where you’ll find the in detailed information that can guide you through.

SEO is a major money maker on the web and the reality is that there are people out there that will always try to take advantage of the public and that’s a reality of the human species. Letting your guard down will lead to mistakes and errors that can cost you dearly and with SEO you can’t afford the negative side of it as the web can be unforgiving when it comes to a bad reputation.

Image credit: http://www.ibsi-us.com/our-services/web-design/flash-graphics/ IB Systems graphic development

Knowing The Value Of Backlinks

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Knowing The Value Of BacklinksNot too long ago, websites were being punished for having too many backlinks, but this was due to the earlier trend of websites rising to the top of the search engines because they had a bazillion backlinks. Well since that’s no longer the case and severely penalized, smarter and more effective ways of acquiring and utilizing backlinks takes center stage.

You must realize that the present trend is that Google will look at your backlinking profile and judge whether your site is legit and worthy of higher ranking.

Of course some people will use what is referred to as Black Hat techniques which is basically cheating and using various technologies to get the upper hand. As soon as one new Black Hat technique hits the webwaves, Google’s experts will devise another way to countermeasure those unscrupulous efforts and the game begins anew. It upsets the market now and then but honest webmasters and the search engine pros are in there swinging to get things as honest as possible.

Google wants their surfers to get quality content via their links. Quality means retention and not rejection. Surfers who keep running into spammy or criminal sites when they click on the top search engine rankings then they’ll look for greener pastures. That would mean less ad revenue and brand name power overall. Those old enough to remember how Yahoo lost their edge because Google provided a better venue.

So how do you get the boost in rankings via backlinks and not get into trouble? Here are a few more things to follow.
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Build great content that is on a site that is well constructed. Great content with the proper anchor texts that are clearly understood, diversified, and containing one or more keywords is essential. Waste nothing and leave nothing to chance. As you build up quality content like copy, pics, videos, then you can post some of it on social media sites without being hit for spam. People who like that content will engage with it and push it to the fore. The shared content should have a link back to your site and the more people share it on their blogs, social media pages, the more diversified and lively your site will look. Be careful as when Google sees a massive amount of backlinks they’ll get suspicious, however, if your site features something exclusive or proprietary and brand name data, then they’ll see it as a boost in popularity and not some spammy linking farm.

This means getting those authority site backlinks. Links from companies, professionals in the niche, fan bases, news sites, that people turn to to get the latest and best info regarding the niche your website focuses on, makes your site look like one that is of importance and value. When this happens you’ll be on your way to a more upwardly reputable SEO success.

Overall there are several other factors but these are the basics. These are the prominent ways to keep tabs on. When applying these approaches keep a keen eye on your statistics to see what is working and why. Then you’ll have a better map to guide you through.

Getting Ahead With Your Local SEO campaign

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Getting Ahead With Your Local SEO campaignIt can be tough. It can be a real nose to nose fight, but those local SEO results are as valuable as gold itself and you cannot afford to let your competition get the better of you. This may call for good old fashioned, old school ways of negotiating with clients and potential clients, but it also means you’ll get that brick and mortar clientele along with your online ones.

Local SEO is often underestimated by webmasters and marketers. They get lazy or ideological about SEO, thinking that one way solves all problems. It doesn’t. SEO is now a teeth gritting, eyes blazing field of expertise that gets more scientific every step of the way. Not only that but it also calls for old fashioned ways of pulling in the clients, even if it means hitting the sidewalks and roads to reach clients and chat face to face.
The art and skill of personal presence to enhance SEO is what marketing and sales have been built on since the beginning of commerce. People used to meet in person or over the phone but a good handshake was still part of the deal along with a lunch or dinner. Salespeople used to have to resort to all sorts of tactics just to get a client reeled in. The more powerful and wealthy the client was, the more goodies and goodwill has to be lathered on. It took skills of personality and presence because some clients had egos to feed. Knowing just what to say and when to say it called for panache.

Today, although it seems you can get things done faster online, it always isn’t the case with local SEO. You’re dealing with a limited yet valuable market and you’ve got to take advantage of everything you can get your hands on.

First, make sure your website is local SEO friendly. You’ve got your contact and location data on each page and if possible in all your copy and photo, video, and graphics tags. This is important as your content will be indexed in separate categories on Google and your local data will be part of it. Once you’ve analyzed and applied the right corrections, the next step is to fine tune your inbound and outbound links. Make sure they’re relevant to your business and get those inbound local links from high profile sites like local commerce or sports teams, radio stations, even holiday municipal events.

Next is to beat feet over to the various stores that can link to you from their sites exclusively or offer bonuses and discounts exclusively through your site. This calls for visiting and handshaking and maybe even a cup of coffee or two. Make the company feel like they’re getting the bargain for little or no effort. This way they’ll incorporate your site links in their updated copy on blogs and even on social media posts. See if they’ll allow you to take pics and videos of your friendship or even those special people who make that company run. You’d be surprised at how much traffic a popular person can pull in. For example, let’s say you’re trying to get that hard earned inbound link from a top company in your locale. You notice an old timer working there or some extra jovial person. Ask if they could go on video explaining the benefits of using that company’s goods and services and plaster that video with description and tagging with your contact and location data in it. People will then share and like that video on social media and you’ll have gained dozens of inbound, organic targeted traffic.

It’s not that this is a new approach, problem is people, marketers especially have forgotten what made marketing and advertising what it is today, hands on and friendly relationships. Getting that high traffic, authoritative link from a local company’s site makes your site look like one of value to the surfers in Google’s eyes, and your position on the search engines should rise accordingly.

There used to be an old advertisement slogan from AT&T that said, “Reach out and touch someone.”, well that’s how some things are done nowadays as well. There’s no harm in exercising your personal negotiating skills with your local SEO campaign.