Landing pages aren’t what they used to be thanks to the updates that Google has been doing, and marketers who haven’t been on their toes are seeing the miserable effects of not having adapted.
Landing pages used to be a great way to get traffic, by adding dozens of landing pages that pointed to the main site or sales page. Marketers and SEO pros would name a new sub domain after anything they could use to point a landing page to the main page or sales page of a site. Well, that isn’t working anymore and for good reason.
Google got tired of this tactic. Their new procedures penalize marketers and local SEO prose for trying this. Instead, what’s really working is the old honesty is the best policy procedures. Basically, your site had better have the right spelling, layout, relevant data, relevant links, blogs that engage and are well written, properly tagged photos,
If you think you’re going to outsmart Google on this, you’ve got another think coming. It’s not going to work. Stop right now and get on the good foot of local SEO.
So what do we do with our landing pages now? Well first of all, don’t put up landing pages with the same or similar content. Google will see this as cookie cutter type webmastering and SEO and that will cost you dearly. Your landing pages should have a sub domain name that is relevant to the ‘action’ of the page, not just the location. If you live in New York City for example and own a plumbing business, you should first have a landing page for your exact location with proper data like name of company, phone number, etc., especially zip code. Now to get other people to zero in on your page, you need to have landing pages that focus on an ‘action’, but put the location in the copy. For example, If you wanted to get the traffic going to Queens, NY, but your office is in Manhattan, you would put up a subdomain that says, yourdomain.com/plumbing/fix_clogged_pipes.html and in the copy, put your location and what you do in Queens and add important info like the zip code for that area and a landmark if possible.
This all adds up in the short and long term and it shows that you’re not just trying to snag up all the traffic, but the relevant traffic regarding the exact services you’re providing.
There are many changes on a theme here, but being straightforward, and being professional will get your local SEO and landing pages in good standing and profitable.
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