Do Not Ignore Social Media Marketing For SEO

Do Not Ignore Social Media Marketing For SEOIt doesn’t take a genius nowadays to realize that social media is of utmost importance in building up one’s website traffic. Just focusing on keywords and links isn’t going to do it and that is why social media marketing is now one of the most important parts of SEO.

Why is social media so important? It’s because social media is the juggernaut by which the internet rolls. Social media has grown to such astronomical size, entire industries are now shaped and supported by it. The sheer number of people online is in the billions and will continue to grow. They rely on social media for googeneral communications as well as shopping, education, and courtships. There’s no area of our lives that social media isn’t attached to. That being said, knowing how to operate social media to your advantage to boost your SEO means a lot of work.

It’s going to take lots of effort to exploit the goodies offered via social media. It means not only signing up for each venue but having an active participation with thousands of other people. You need to target social media sites that contain the keywords to your site. There are several free and pay for tools for analyzing keywords and that is quite helpful. You can bet your top competitors are using these tools as well as ‘boots on the ground’ tactics.

You’ll not have to socialize 24/7 but you will have to spend some time daily if possible or your efforts will be totally useless. You’ll have to find Facebook pages that cater to your niche of business. There you will have to not bully your way in or spam these pages to death, but you’ll have to be a valuable member of that community. This can be fun with fun if you’re really passionate about your line of business. Let’s say for example you’re a plumber with a business in Hogjaw, Tennessee. Well, you’re looking for customers in not only that area but nearby areas. You would target plumbing sites and pages and especially pages with the town of Hogjaw, Tennessee in them. You’ll have your own social media pages up and running with links to your site and contact info. Location too as this helps with ‘Local SEO‘. On these associated sites, you’ll be a good member. Helping out when you can and being a general ‘great person’. Other members will appreciate you for your good nature and expertise. These people will share and like your content and put up links to your site adding to your linkbuilding goals. Linkbuilding is still a vital process for SEO.

Actually, applying your social media skills will bring you a multifold of positive results. The most value comes from organic traffic that not only converts into sales but also retains the surfers for regular business. As people get to know you via social media they will continue to discuss you and your business. Just continue to be a helpful neighbor and you can’t help but go up in the social media communities, but your site will rise to the top of the search engines. Mind you, your social media personal business page has to have as much info about your business as possible. It might get ten times the traffic your main website gets, however, it will be sending you a continued stream of organic traffic which is what you want because your social media page will be considered ‘authority’ and that kind of site is of greatest value to Google. Your main site might not be in authority yet, but your social media page is and getting a link from any relevant authority site is a great ROI.

So as you can see, SEO nowadays needs social media and you do too.

When To Cut Bait With Your SEO Provider

When To Cut Bait With Your SEO ProviderIf you’ve hired a SEO provider to do your SEO chores, you’re spending a good amount of money to do so and expect some ROI of considerable notability. Sometimes the subject of SEO is so complicated that clients like yourself can get lost in the sauce of what is going on. There is hope, however, in determining if the SEO firm you’ve hired is worth the money or you need to cut bait with them.

First of all, all the talk in the world means nothing. Statistics are the primary proof you need to know if your SEO campaign efforts are paying off. Not necessarily indicated in sales and conversions, but in basic organic traffic and other valuable metrics that you can analyze and use to your advantage.

A SEO firm is going to educate you regarding the basics so that you’re not left in the dark along the way. They’ll make sure you understand the realistic goals regarding budget and time to see results. It’s not an overnight success thing, but a methodical process by which sound fundamental principles are adhered to so that guaranteed foundation building success can be established. Now and then in those rare cases a client’s products and services go viral thus producing a bonanza in traffic and revenue.

You need to have access and learn how to study your site’s statistics and go over them with your SEO firm. The minute you see something out of the ordinary you need to ask questions and get things straightened out. If your SEO firm gets shaky or standoffish for any reason, you need to cut bait.

Quality content from the marketing end of your SEO firm has to be mandatory. Quality content is just about everything. Search engines and the public know rotten content when they see it, and if your SEO firm is using hack writers, you’ll find out quick enough as you’ll end up being penalized by Google and then you’re in a whole new world of hurt. Graphics, cartoons, videos, are all the rage now as they’re constantly being shared on social media. Your SEO campaign has to have these items and well described, and tagged. Poor quality art won’t get listed well nor shared and reviews by surfers and customers will beat you down. Demand to know who and how your SEO firm creates the content. If they hesitate one iota, it’s better than even money they’re using some hacks from a dungeon in a foreign country who are being paid with bread and water.

One more thing to lookout for are bad inbound links. An old trick is to have links to your site from nothing more than linking mills. They’re useless sites whose sole purpose is to send useless traffic to your site to make the search engines think your site is of some importance. This old trick is dangerous. All it does is associates your site to these disreputable sites and opens the door to penalization from the search engines.

Overall, it’s up to you to police your SEO provider. You need to have a hands on approach and do the due diligence necessary to make sure they’re doing their job and you’re doing yours. If at anytime you feel something is amiss, cut bait, it will save you much time, money, and misery.