Tag Archives: online reputation management

Importance Of NAP Consistency For Local SEO And E-A-T

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Importance of NAP for My Business’s E-A-TBrand consistency is an important thing when it comes to marketing. Your logo, slogan, and colors help your customers to recognize and trust your brand. For online businesses, focusing on NAP consistency is an important element for both E-A-T and Local SEO. NAP stands for Name, Address, and Phone Number, and E-A-T stands for expertise, authority, and trustworthiness.

Defining SEO, NAP, and E-A-T

Most of us are familiar with the acronym SEO which stands for Search Engine Optimization. It is a practice for optimizing a website in a manner that appears on search engine result pages for relevant search terms. For instance, if you are a dentist in Jacksonville, you would always want to appear among the top results for search terms like “Dentists in Jacksonville”. Small business SEO requires you to optimize your website by integrating the most searched keywords so that you start ranking organically.

E-A-T as mentioned above stands for expertise, authority, trustworthiness. Every business wants to be an expert and a trusted authority in its industry. Besides your customers, it is important to increase trustworthiness with Google and other search engines too.

Importance of NAP consistency for Small Business SEO

Online business listings are an integral part of any business’s digital marketing strategy. These listings act as backlinks and help in build the ng authority of your website. Essentially a link from another website pointing to your website endorses your website which is picked by search engines. However, all such endorsements must provide the same information about your business.

The three big listings on the internet today are Google My Business, Yelp, and Bing Places. Each listing needs to be identical to each other and match every other listing or social media profile you have created. It is important that they also align with NAP information published on your website.

Consistency is important as consumers looking to connect with a local business look for relevant and reliable information. Having inconsistent NAP across the internet affects your trustworthiness making it difficult for your business to appear in search results for local queries.

Importance of NAP for My Business’s E-A-T

NAP inconsistencies adversely impact your local SEO as search engines aren’t confident about the information you are sharing. Your business website can affect a person’s health, professional decisions, or financial health. Google in particular holds websites to the highest standard. Accurate NAP information is a part of this standard.

E-A-T is important as inconsistent NAP information adversely impacts your potential clients or customers. As a customer, if one calls a business and learns that it’s a wrong number or out-of-order, the impression of the business takes a hit. Similarly, if a customer searches for your business online to visit your office and learns that the address was wrong, it creates a negative experience regarding the business.

How to Ensure NAP Consistency for Your Business?

Summarizing the discussion above, we learn that consistency is important. You might not use the same business name as per your business license, but whatever you choose, it has to be the same everywhere.

Some questions you should answer to ensure you are being consistent are:

  • Do you have a limited liability company? Would you like to include “LLC” in your business name?
  • Does your business name contain “and” or an ampersand? Which one will you prefer to use? Never use them interchangeably.
  • Do you have commas in your business name? Stay consistent by keeping them in or leaving them out.

Additionally, consider the manner you wish to list the business address. If it includes a suite number, ensure you spell out the abbreviations and include the specific suite number. Search engines intend to offer their users the most relevant and valuable information. Giving them consistent NAP information everywhere ensures they reward you. Most importantly, your potential customers have a positive first experience with your business.

In case you think you need professional help to take care of NAP, E-A-T, and Local SEO of your business in Jacksonville, FL, contact Local SEO Jacksonville Company. They are an experienced team of professionals who have been serving both big and small customers.

Everything You Need to About Online Reputation Management

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Everything You Need to About Online Reputation ManagementOnline reputation management is an effective remedial or corrective technique that businesses, both big and small, take advantage of in order to brush their images (tarnished by the bad press) on search engine’s SERPS. ORM as a quick fix for tackling negative publicity on the web can be smoothly integrated with your company’s SEM or SEO strategy. Negative or destructive feedbacks, comments, and blogs (and sometimes entire sites) about a product or service posted by anonymous complainants/users on automated social networking sites brings down it is ranking on Google.

Damage wrought by negative publicity or bad press

Grievances voiced by users of a brand (looking for a shallow alibi to vent their complaint) on Facebook or Twitter have the potential of going viral, eventually besmirching the manufacturer’s or service provider’s online reputation. The cloak of anonymity offered by social networking sites encourages and emboldens subscribers to air their accusations regarding a brand which can reduce the firm’s or entrepreneur’s earnings. Those posting malicious or off-putting comments rarely reveal their actual names or addresses rendering it next to impossible for the affected firm to trace the source and address the grievance.

If you or your company has been victimized by bad publicity, you’re the ideal candidate to opt for an online reputation management damage-control exercise. But before you do, you should apprise yourself of the extent of the undesirable impact that negative publicity or bad press can have on your or your brand’s online status.

ORM: Striking before it starts to hurt

When it comes to getting an online reputation management action plan underway, most companies adopt a reactive strategy. By the time the ORM campaign starts delivering, a considerable damage has already been done as the highly ranked sites or web pages act as breeding grounds for inbound links. Muffling the top ranking pages littered with unconstructive comments becomes all the more difficult as the inbound links further reinforce the ratings of the pages.

On the other hand, an ORM promotion that takes a preemptive and proactive approach is highly successful in thwarting bad press from gaining ground and becoming viral. Such a hands-on ORM strategy is devised in a manner that it is extremely effective in monitoring the top-ranked organic standings. A constructive ORM plan should be able to preempt negative publicity and shield the company from the damaging feedbacks of perverted customers and frustrated employees.

Stemming bad press with ORM

Popular search engines including Google, Bing, and Yahoo index and rank web pages or sites based on specific SEO algorithms.  Individuals who’re well versed in creating negative remarks are aware that posting the comments or blogs on high-ranking blogs will publicize the same across the social networking platforms. As a result, when or whenever anybody browsers on the net to find out details about your business, they’ll mostly see links badmouthing your firm. Reverse SEO is an excellent online reputation management technique that can help you obliterate the negative publicity placed on the top URLs in the first SERP.

What is an effective ORM strategy comprised of?

Online reputation management, very much like SEO exploits a multi-faceted strategy so as to safeguard your company’s reputation across the web. An effectual ORM plan first targets exactly those web pages or sites where the maximum bad press regarding your firm is abounding. In the next stage, these websites and pages are scrutinized based on their ranking status.

Once you’re aware of the ranking parameters that these sites have exploited to clamber to the top, you’ll be in a position to use the appropriate tools and/or techniques to remove the links from the sites. In the third and final step, you’ll be taking advantage of the relevant tools such as profiles on social media, bookmarking programs, PRs, and a bevy of newly launched blogs or sites.