Local SEO Tips For The Summer Months

Posted on July 26, 2023 by Web publisher · 3 min read

Summer is a season synonymous with vibrant activities, from swimming and camping to attending your child’s softball or baseball games, BBQs, and graduation parties. Amid this flurry of events, if you’re neglecting your local SEO strategy for your business, you’re missing out on significant growth opportunities. Consider implementing these SEO tips from leading SEO experts during the summertime to ensure your business doesn’t lose out.

The first tip is to optimize comprehensively. Yes, things might become a bit hectic during the summer months, but that should not serve as an excuse to let your SEO strategy slide. Carefully develop an effective local SEO plan that maximizes your headers, all meta descriptions, and the URL. This step is particularly essential for businesses that rely heavily on customers who visit their physical locations and those aiming at regional clients. Incorporating your city or region into your SEO efforts ensures that Google picks up your geolocation, thus enhancing your visibility. Remember, keyword stuffing can be counterproductive. Rather, the objective should be to ensure that titles, image captions, and alt-text all incorporate relevant keywords. This practice optimizes your site for search engines without compromising user experience. It’s also critical to ensure your website has no broken links and provides a smooth navigation experience with fast loading times.

Next, focus on creating unique and fresh content. Content is the driving force behind successful SEO strategies. Almost any SEO expert will concur that the most effective approach to enhancing SEO is to generate unique, high-quality content using the right keywords. But how do you identify the ‘right’ keywords? Regularly scrutinize your analytics to understand how your web pages are performing. If you discover that a certain page is ranking well for specific keywords, take it as an invitation to craft additional content around those terms. For example, if your search phrase was “Best waterslides for home pools” but also ranked “Best water chutes for home pools,” it’s a golden opportunity to create a dedicated page about water chutes.

Another critical tip involves ramping up your social media activity. Consistency in social media activity is vital, and summer should not be an exception. Various brands tend to relax their social media efforts during the summer, but that’s a mistake. With approximately two-thirds of US residents, both young and old, using platforms like Facebook, Twitter, and Instagram daily, social media can significantly augment your local SEO efforts. These platforms allow you to cultivate an audience who can share, tweet, retweet, and link back to content on your site, generating valuable backlinks and driving more traffic. Foster relationships with other website owners, share their content and encourage them to reciprocate. Leverage your social media accounts to kick-start casual conversations about happenings in your industry.

Lastly, keep your brand relevant by emphasizing current events. There’s always something happening worldwide, and linking your brand to these events subtly but effectively can boost your SEO. For instance, writing a blog about a significant event and creatively linking it to your brand is a good strategy. Avoid controversial topics that might alienate your audience, but if your brand stands for certain principles, don’t shy away from expressing them as long as it’s done tactfully. If you’re unsure about how to handle a sensitive topic, here’s a timeless piece of advice: read the room. If still in doubt, stick to universally accepted topics like Independence Day.

Implementing these local SEO strategies can be a game-changer for your business. Remember, consistency and relevance are key, even during the busy summer months. Invest time and resources in optimizing your local SEO efforts, and watch as your business reaps the benefits.

If you need assistance with your local SEO and are in the Jacksonville area, contact Local SEO Jacksonville. This company specializing in Search Engine Optimization will offer your business the most effective strategies, utilizing the top methods available.

Do I Need To Hire An SEO Expert?

Posted on February 24, 2021 by Web publisher · 3 min read

SEO is the short form of Search Engine Optimizer or Search Engine Optimization. One of the big decisions a business has to contemplate is hiring the services of an SEO expert as it can lead to an improvement in the website and can save time as well. But a wrong choice can lead to damage to your website and can cost you in terms of reputation as well. However, there are several SEO agencies out there that provide useful services to different website owners.

Services provided by an SEO expert

Advertising by using Google does not have any impact on the website ranking in search results. Google doesn’t accept payments for ranking websites. You do not need any money to rank in the organic search results either. If you are running a small local company you can complete most of the SEO work by yourself. If you believe that you need help from pros read on for selecting the right SEO agency. Some of the significant services provided by the SEO agencies include,

Technical advice about the site development.
Review of the content on the website and its structure.
Content development.
Keyword research.
Management of the online business development program.
SEO training.
Expert advice in niche markets and geographics.

Selecting an SEO agency or a Search Engine Optimizer

In case you are thinking about hiring the services of an SEO expert, it is a good idea to get started immediately. A good time to do this will be when you are thinking about re-designing your website or while planning a new one. This way you and the expert can make sure that the website is designed to be friendly for the search engines bottom up. A high-quality SEO expert can improve the existing website. Here are some considerations while selecting an SEO expert for your website.

Interview the prospect: Some pertinent question you can ask the prospect are,

Do you take into consideration the Google Webmaster Guidelines?
Can you produce examples of prior work or share your success stories?
Do you offer other marketing services to complement the SEO business?
What results can you expect?
What is your experience in the area?
What are the significant SEO techniques you will use?

Check their business references: You can talk to the prior clients of the SEO agency to find out whether they were satisfied with the services provided by this agency, whether they are easy to work with, and did they provide positive results?

Ask for search and technical audits: Ask the experts to perform an audit of your website and report what is required to be done. You might have to pay for this work. You may provide read-only access on Search Console for this purpose. The pros should be able to provide realistic estimates about the work involved and possibilities of improvement. If they say they can guarantee first place in SERPs, go look for another expert.

Be committed to making the changes: You have to be devoted to making the changes recommended by the experts. It takes a lot of time and effort for making the changes recommended by the pro. If you are not serious about making these changes, it is not worthwhile taking the trouble to hire a professional. Finally, decide who you wish to hire.

While selecting the SEO it might be a good idea to perform some research about the industry. One of the better ways of doing it is by using Google. You need to be careful while selecting the agency because many firms follow practices that are not ethical. If your business operates from Jacksonville, FL you can get in touch with reliable experts, Local SEO Jacksonville Company for estimates and advice.

Reasons Behind The Failure Of Your SEO Performance

Posted on January 27, 2021 by Web publisher · 3 min read

There can be many reasons for the failure of your SEO strategy but it doesn’t necessarily mean that you have fallen in the eyes of Google and other search engines, or you are suffering because of some mysterious penalties imposed by Google. Although it is tempting to blame the failure of your website on advancements in the organic SERPs and cite the failure to something outside your control, the reality is different. There are many mundane reasons behind the failure of the SEO performance of your website. Consider some of these reasons that may be causing the downfall of your website.

1. Impatience: Keep in mind that SEO is a marketing strategy that always pays off in the long run. In the first few months of your SEO campaign, it is pretty much guaranteed that you will get a negative ROI. As you begin to invest more in the development of the strategy the ROI will gradually rise. So, do not be unduly concerned if you have spent a few months already and into your SEO strategy without clear results.

2. You may not be targeting the right clientele: It is not sufficient to rank highly in the Google SERPs. You must rank well for different search terms that matter. When you are a car dealer and you are ranking for keywords and keyword phrases that are dealing with some class-action litigations, your website is not likely to rank too highly or get you a lot of traffic from the rankings. Ensure that you are targeting correct segments from your demographics and you update the strategy accordingly.

3. Priorities are incorrect: You will find several priorities you must address during an SEO campaign such as the creation of regular content, ensuring onsite optimization, developing inbound links, social engagement, etc. But, if you end up spending a lot of time on lower priority areas of the strategy such as posting news updates on the social media platforms rather than spending the time on higher-priority work such as establishing a relationship with useful publishers from the niche area, it is pretty much guaranteed that you will not get results.

4. You are not paying attention to valuable metrics: Some people describe a term called vanity metrics to refer to the numerical metrics that do not matter to the bottom line. For instance, having plenty of followers on Facebook may seem significant but remember, the follower count cannot be the indicator that tells you how engaged the audience is with the brand. When you spend a lot of time trying to arrive at these numbers rather than developing relationships that count, your SEO performance is not likely to improve.

5. Low-quality content: Bad or low-quality content refers to the poorly researched, hastily written, plagiarized, or otherwise boring content in the eyes of the followers. When you post a lot of such content, Google takes notice of it and, you are likely to earn an algorithmic penalty thanks to the Panda algorithms. Panda algorithms were developed for detecting thin and spammy content. It penalizes the websites if you have too much of it. It is not sufficient to just write blog posts regularly. You must offer something valuable to the audience.

When you are only getting started with SEO practices, these are some of the things you need to avoid. If you are already in the thick of things, you have to resolve these issues. Do not be surprised if this requires some fine-tuning but, there is no guarantee, and there is no certain formula that assures success. It might be a good idea to reach out to the professionals such as Local SEO Jacksonville Company if you reside in the Jacksonville, FL area.

Will Google Be Forced To Disclose Its Search Algorithm To An SEO Professional?

Posted on April 14, 2020 by Web publisher · 3 min read

Google is currently involved in a lawsuit which has created a possibility that the flagship company might be forced to reveal its long and well-guarded algorithm secrets. The UK courts have given an ultimatum to Google that they either withdraw their defense evidence or reveal the search algorithm details. If this happens Google will be forced to hand over the search algorithm details to the working SEO consultant.

What happened?

This whole situation that Google finds itself in stems up from a lawsuit filed by a company called Foundem against Google in 2012. Although the lawsuit was filed in 2012 the actual events leading to the lawsuit started way back in 2006. Foundem has alleged Google that it was a victim of anti-competitive practices employed by Google. Foundem has claimed that Google deliberately ranked the Google products ahead of the Foundem products in the SERPs beginning in 2006. Foundem is now asking for damages due to loss of business as a result of being ranked incorrectly in the Google SERPs.

Let’s see what happened to Foundem. It was a vertical search engine that helped the users find the lowest online prices. The facility was available only to a select group of users before it was made available to all. However, before it was available to everyone Foundem appeared in the search results prominently. The company appeared on the first page of search engine results often while displaying the shopping-related results. After becoming available for everyone within two days Foundem was found buried in the search results of Google. It dropped from the first page to around the 12th page and many times around the 100th page. This appears suspicious because the search ranking of Foundem dropped only in Google and ranked highly for other search engines. This led Foundem to the conclusion that it was a measured action on part of Google to suppress opposition against Google Shopping.

Two Options for Google

For obvious reasons the mega search engine, Google is not willing to disclose its search algorithm secrets. But Google is also not willing to withdraw evidence that is critical to the organization for winning the lawsuit. These are the two choices available to Google at the moment while fighting the case. Of course, the only other choice available will be to settle the case. This means millions of dollars of settlement in damages not to mention that it means the creation of a perception that Google did something wrong. The best available scenario for Google at the moment is that it withdraws the evidence and yet somehow manages to win the case.

Foundem Asks for an SEO Professional

The Google search algorithms will be too tough for the lawyers to understand so Foundem argues that it wants to bring in an SEO expert for the purpose. It specifically wishes to bring Philipp Kloeckner for interpreting the Google search algorithm. Google, on the other hand, argues that providing information to SEO may compromise the integrity of the whole search engine ranking process. Foundem is not satisfied with the response and suggests that Google withdraws the documents it submitted as evidence so that no one will ever see them but Google says they are critical for proving its defense. Therefore, there is no case without these documents.

The Ultimatum by the Judge

For moving this case along the judge had to step in and he ordered that Google either withdraw the documents or allow them to be seen by the SEO expert Kloeckner. If Google stays firm on not withdrawing the documents the judge in all probability will grant permission to the SEO expert to view them. The court is giving Google a reasonable time to make up its mind. If you are keen on improving your local SEO ranking in the Jacksonville area get in touch with Local SEO Jacksonville rather than taking up the task yourself.

The Top Benefits of Using Medical Practice SEO

Posted on April 8, 2019 by Web publisher · 3 min read

Medical practices, like any other business, want customers to be flowing into their offices. They know that this is the best way to expand their client base. However medical practices face quite a bit of competition. There may be several doctors in their town, or in neighboring towns. It is imperative that these medical centers make themselves stand out from the crowd. This can easily be done by using medical practice SEO.

There are many ways you can market your medical practice. It is no longer placing an ad in the yellow pages and running with it. Or having an ad on the radio or in the newspaper. Medical practice SEO is something that every single practice should be doing online, as this is where the majority of the population will find your website.

Medical practice SEO is important for many reasons. First off, it makes your practice visible to others. If you are ranking high in the SERPS (search engine results page), you will have more people see you. This is where SEO is important as you need SEO tactics that will help your site rank higher. As millions of people trust Google, when your site appears at the top of a Google search page, those customers will also trust your site.

When your site appears at the top of a results page, there is credibility there. If your customers are entering in keywords, and your site pops up as one of the top results, those customers are bound to put your business name in the list of those medical practices that are credible. They will see that Google thought the website was relevant to their keyword search and therefore will be more apt to contact your practice.

Speaking of keywords, never, under any circumstances, keyword stuff. Use your keywords the appropriate amount of time. Using them too many times will be viewed as spam by Google and could potentially get your site blacklisted. You should be using your keyword about 2.5%.

A really great medical practice SEO tip is to make sure that your website is optimized. With more people using their cell phones, it is imperative to optimize for both mobile devices and desktops.

Increasing traffic is a great way to help your medical practice SEO. You want to draw attention to your website to increase the traffic. Potential customers that are searching for your services are qualified leads as they are already interested in what you have to offer. Go one step further to draw them in so they call for more information or an appointment. You can also increase your traffic by adding content to your site that is new, informative, and exciting. Content that is interactive is always a plus as it is something that is different that not a lot of places are utilizing. Content that is engaging and interactive will allow a visitor to stay on a page for longer. And when they stay on the page for a while, it typically means they found the website useful. This could mean your site ranks higher, as Google likes pages that have strong engagement.

If you are uncertain about different medical practice SEO tactics that you should try for your website, consider hiring a professional. Local SEO Jacksonville offers quality services that give true results. A plan of attack will be applied to your site to drive traffic to your site, all while using keywords that are important to your medical practice SEO. Using a top SEO company will ensure that you enhance your online presence while attracting new patients to your practice.

May Take Years for Google to Complete Indexing of Mobile-First Websites

Posted on October 9, 2018 by Web publisher · 3 min read

It is now more than a year when Google made it public that the search engine was about to introduce a strategic change in the manner it ranked websites. The change would mean that the search engine’s algorithms, in the long run, would first consider a website’s content created exclusively for a smartphone, for assigning a SEO rank to the site. At the same time, Google would first and foremost use the site’s mobile adaptation for displaying snatches or clips about the site in the SERPs and also for analyzing structured data.

The world’s most popular search engine announced quite a long time ago that the process of shifting the sites from desktop-first indexing to Google mobile-first cataloguing was already underway. In fact, a significant proportion of the sites had already been transferred to the mobile-first register. Webmasters, web designers and developers, and SEO specialists have been expectantly waiting for the first roll out to become available.

Google’s engineers had expressed that the launch would have happened at the close of 2017. But as things stand now, it seems that the roll out might become a reality by the end of 2018.

Demystifying Google mobile-first indexing

The connotation or meaning of Google mobile-first is quite straightforward. It simply means that when or whenever the search engine embarks on a SEO drive, it will accord primacy to your site’s mobile edition. In other words, it is the smartphone transcript of a site that Google will first take up for ranking. You could see an upsurge in traffic (facilitated by smartphone Googlebot) when you analyze traffic directing to your site.

Also, the cached copies of the web pages that are visible will normally be the pages’ mobile variations. Mobile-first does not just imply that the indexing is compatible only for smartphones-if you’re yet to create a smartphone-friendly version, the index will continue to rank your desktop adaptation. Nevertheless, you should not lose sight of the fact that your site’s ranking could take a beating in the absence of a smartphone-compliant version.

On the other hand, sites with mobile-friendly editions will rank better even when Google ranks desktop-first (indexed) websites.

Migration of sites from desktop-first indexing to mobile-first indexing far from complete

Google Webmaster trends analyst, Gary Illyes had remarked in June 2018 that was “probably many quarters away” from making available its mobile-first directory. He also added that the change (the changeover from desktop first to mobile first) would be ground-breaking and there was absolutely no reason to feel alarmed about the transition. Webmasters were anxious to hear from Gary about the exact launch date but he was unable to specify the same.

Illyes, at the same time, made it amply clear that the search engine was also working on releasing the index in a manner so as to not adversely impact sites that were yet to become mobile-ready. And it is for this reason the launch was getting rescheduled time and again. He also mentioned that Google wanted to be doubly sure that the sites categorized in the mobile-first catalogue would not negatively impact non-smartphone-friendly websites.

Evidently enough, the roll out could take a long time-in fact it won’t be due before 5 years. He expressed that Google was willing to discuss at length with the publishers regarding the launch, instead of keeping them in the dark about it. He made it clear that the Google mobile-first roll will not come in the way of ranking desktop-centric sites.

Gary said “Mobile-first means mobile first. It only means that we’ll look for mobile content first”. On your end, you should see to it that your site’s design and content is companionable with smartphones, tabs, and all other types of handheld digital gadgets so that you’re not caught unawares when it actually happens.

You can know more about Google’s mobile-first index at www.localseojacksonville.biz.

Three Crucial Steps Small businesses Follow for Reaping Online Benefits Instantly

Posted on July 10, 2018 by Web publisher · 3 min read

Though small businesses spare no efforts in bolstering their online presence, they often do not have access to resources and tools that are available to behemoths and conglomerates. Talking about online presence or existence, it chiefly comprises your company site, business listings on social media platforms, and business listings of key stakeholders. Nowadays, majority of your customers and prospects are most likely to search for your site on their smartphones-so it is crucial that your portal’s URL is visible when someone browses with a particular set of keywords.

If you’ve a startup or small business to promote, planning an appropriate online marketing strategy could seem to be a daunting task. However, laying out an effective modus operandi for giving teeth to your SEO plan will surely make the mission of publicizing your site across the web somewhat easier. This post walks you through three simple yet practical steps for guaranteeing online success.

1. Mull over opting for social media ads and PPC

Facebook continues to be the top social media platform, having the highest number of users and followers amongst all other automated social media sites. Hence, the alterations effected by Facebook of late have created some online marketing impediments. However, this is not a recent phenomenon as such modifications have been carried out in the past leading to social media promotion upheavals.

Users’ feeds on Facebook that mostly used to be organic in nature, have now transformed into paid content. That in essence, implies you’ve to pay for advertising (read promotion) on Facebook so that you can view others posts and blogs. The same ruling applies for other users as well.

Paid advertisements enable you to target and tap your niche segment as well as contacts of your customers. Consider opting for PPC (pay per click) along with SEO for placing your blog posts in front of target segment. PPC ads give your business the leeway to temper content with target-oriented keywords. The results of your online marketing efforts will be at your disposal almost immediately.

At the same time, you’ll have the added benefit of reviewing the analytics with a view to fine-tuning your efforts. Additionally, you can take advantage of geotargeting when it comes to targeting relevant prospects. To put it succinctly, PPC is a very efficient way of gauging the marketing potential of your site as well as the efficacy of your canvassing strategy on the whole.

2. Optimizing for local SEO

One of the most effective ways of popularizing your small firm on the web is by marketing the business locally. It does not need to be emphasized that in order for your business to grow and develop, you have to take steps for making it familiar locally. Putting it in perspective, you’ve to forge an online marketing plan that’ll propel your site to the top of the first SERP whenever Google embarks on a local SEO drive.

To buttress local SEO optimization, you can register your site with/on Google My Business. Also, list your site with local Chamber of Commerce and other popular search engines like Bing, Yahoo, and MSN. It is extremely crucial that the name, address, and phone numbers of your entity is consistent throughout the web.

3. Focusing on developing quality videos or video content

There’s no gainsaying the fact that the bulk of your customers and prospects will form an opinion about your establishment after watching YouTube videos. Make sure you design high-quality videos that’ll supplement content of your site. Nowadays, producing videos about your product or service has become a simple affair, thanks to state-of-the-art tools that even a layperson can use effectively.

For more tips and suggestions on how you can promote your business online, log in to www.localseojacksonville.biz or make a call to 904-425-9679.

Is Google My Business Good Enough for Local SEO?

Posted on June 12, 2018 by Web publisher · 3 min read

Google earns majority of its revenues from advertisements-of the US$ 110.9 billion it made in 2017, ads alone contributed US$ 95.4 (or 86%). No wonder, Google is the most popular search engine in the world, processing 1.2 trillion searches globally every year. That very statistic is a burning instance of the search engine’s earnest attempts to keep all its users happy.
In order to enhance the visibility of your business across the net, Google continues to introduce cutting-edge tools and techniques periodically. Google My business for instance, is one such tool that strives to bolster local SEO so as to help businesses to become more visible in their immediate surroundings. But can ‘Google My Business’ help achieve your business goals?

What exactly is Google My Business?

The Google My Business tool not only lets you display your business across all the search engine’s platforms and interfaces but also enables you to control the manner in which the same is visible. Registering for the app (via App Store or Google Play) is easy as you simply have to fill in a few mandatory details for gaining access to several versatile features.

Benefits of listing your business with Google My Business

1. Sweeping visibility

Since innumerable third-party portals bank on Google for obtaining relevant info, you can bet your firm’s visibility will significantly perk up. Once you’re listed on Google My Business, the likelihood of your site showing up on third-party website will increase manifold. Also, business categorization will lead to users landing at your site via local SEO search.

2. Steady NAP consistency

If you key in the correct name, address, and phone number (NAP consistency) of your business while signing up for Google My Business, you can take it for granted that Google will show exactly the same info. Also, make sure that you enter the actual operation hours so that your customers can contact you or vice-versa.

3. Analytics data helps fine-tune visibility

You’ll have the added advantage of reviewing your business performance by exploiting specific metrics such as Google Analytics. By using Google Analytics, you’ll be able to determine the traffic volume, total number of users, and so on. The interface ‘insights’ will let you find out the proportion of users who found you through organic searches and paid searches.

4. Impress customers with stunning visual content

Since attention-spans of users nowadays are extremely short, you can make an indelible first-time impression on your prospective customers and/or users by uploading eye-catching footages and snapshots. Google My Business offers you the opportunity of uploading of exhibiting your online storefront apart from videos and photographs.

5. Online bookings

In case you are a dentist or a veterinarian, listing with Google My Business will allow your patients to make appointments directly from your site. The advantage of booking online is a win-win situation-you’re assured of a visit (read consultation fee) and your customers is spared from the hassle of having to wait in a queue at the chamber for an appointment.

6. Intuitive blog posts

Needless to say, you’ll have to compete with many other businesses or professionals for the same number of customers. So, how do you make your business stand out from the crowd? Of course, by posting creative and original blogs describing your product or service as well as through promotional and seasonal offers. And Google My Business is definitely your best web-based platform for showcasing your business.

7. Interactive reviews

Google My Business provides you with the incentive of establishing an intimate rapport with your customers by responding to their feedbacks. You’ll surely be able to take your business to the next level if you pay heed to your users’ feedbacks.

The drawbacks

Perhaps the only downside of exploiting Google My Business is that you’ll have to put in a lot of effort to maintain the goodwill of your brand. However, there is no online business management tool that allows you to publicize your business effortlessly.

If you want to make the most of your Google My Business listing, log in at www.localseojacksonville.biz or dial 904-425-9679.

How Important Are Customer Reviews For Seo?

Posted on March 12, 2018 by Web publisher · 3 min read

In order to have a happy life, you shouldn’t care that much about what people say about you. But when it comes to online businesses, this actually matters way more than you can imagine.

Besides trying to come up with new SEO ideas, in order to build some high-quality links and help your website rank well, you should also keep an eye on its day-to-day performance. Specifically, we’re talking about research, product development, sales fulfillment, or even customers service.

Forgetting about these aspects or even not caring about them that much can lead to a series of negative customer reviews, which can make you lose potential customers and even hinder your rankings.

Let’s take a few moments and understand how reviews can affect your SEO efforts, in both negative and positive ways.

They are actually user-generated content!

Just think about it: while you’re trying to integrate some specific keywords into your content, many of them feel very natural to the users who use them in reviews. And Google is seeing them as signals, therefore noticing your online presence.

Whether we’re talking about general keywords in your niche or long-tails, they are all necessary for your SEO strategy. Good reviews can take your ranking scores a bit higher, while negative reviews will bring you down if you are not careful.

They help you compete in your market!

Besides affecting your SERP rank, customer reviews can also affect your overall market performance.
Specifically, when somebody searches for a term in your niche, a list of results will be displayed. Some results have customer reviews, while some of them don’t. Let’s take things logically: won’t you be tempted to check out the result with reviews, as It looks legit?

It was proven that people are more likely to trust an online business with a mix of reviews, whether they are positive or negative. By displaying these, a company shows that it’s far from being perfect, not to mention that it somehow guarantees that the reviews are real!

They provide a lot of value for local SEO campaigns!

When a user leaves a review, which contains local references, your local SEO efforts receive an unexpected boost. This review is a small piece of organic content, after all. The more you get, the stronger your presence will be in Google’s eyes.
The more positive customer reviews integrating local terms you’re competing for, the better for your business.

They help you establish a relationship with clients

When somebody wants to buy something online, Google offers the information about the product or service they are after, giving the best possible options available. As for customer reviews, these are real deal sealers.

Some people like to go through a couple of reviews before making the final decision, so it’s obvious that what past customers have to say matters a lot. Their opinion makes your business feel genuine and if the reviews are good, potential new clients want to feel the same thing.

Make sure you always answer the reviews, including negative ones, as you will help people know you better.

Keeping up with all reviews can be a bit overwhelming sometimes. If you want to build relationships with your clients, but also improve your presence in Google, SEO Jacksonville is here to help. Competitive search engine optimization packages, able to help you make a difference for your business, are just one call away, at (904) 425-9679.

Does Ranking At the Top On The Search Engines Still Important?

Posted on February 13, 2018 by Web publisher · 3 min read

SEO refers to a collective set of activities that are inclined towards increasing rankings for a particular keyword or niche. Ranking at the top on the major search engines can help a business or a website to drive traffic to their websites and hence reach a large base of targeted audience.

Statistics indicate that a website ranking at the top receives 32.5% of search engine traffic, while the second and third position receives 17.6% and 11.4% respectively. Assuming that there is equal search traffic for every page, the first position on one page is equivalent to second positions on two pages and third positions on three pages. Thus, a website which ranks second can climb to the 1st position on a page as they can afford to let go of their second position. However, there has been a change in such views about SEO and at present they may not be as important as they were deemed before.
Following are some reasons why rankings may be losing their importance:

• Advancements: Search engines like Google, Yahoo and others are constantly making progress in the field of analytics. They devise new ways to filter websites that post information on their pages ensuring that readers get nothing less than valid and authentic answers for their queries. Apart from ranking, Google also has a knowledge graph box that shows three websites answering a query in the most efficient manner. This may influence the readers to view these websites rather than blindly following the top ranking sites. It might reduce

• Difficulty in finding keywords: Earlier, integrating most searched keywords or phrases were enough to generate traffic. Once a site achieved a certain rank, they could remain in the same position for a considerable time. However, with progress in semantic search, search engines no longer judge websites on the basis of the exact integration of the keywords or phrases in the content but on the basis of its relevance.

• Content: Web developers and writers have realized that it is the content that matters the most with regard to optimization. If the content is written in a way that is easy to understand for the readers and is elaborate as well, leading to many links it will receive greater traffic. Moreover, content that is written in great details already has keywords and phrases that were used unintentionally. Hence, good content will always get precedence over forcible optimization.

• Click through rates (CTR): The CTR is generally higher among top ranking sites. However, a site that is designed in a way that is meant to receive higher number of clicks by its users may become popular, irrespective of its position. This requires optimization of the site and appeal of the metadata to the users.

• Time spent by the user: Ranking at the top or having great traffic either of these will hold value only if the user spends some time on the website. If majority of the incoming visitors end up bouncing before taking any meaningful action on the website, their presence would hardly matter. Even ranking for all the major keywords related to your website won’t be of any use in such a scenario. Hence, adding value to the content by allocating resources for achieving a balance between both value and quantity should be the key focus area.

However, the above points in no indicate that ranking at the top has no relevance today. It is still one of the most essential means to drive traffic but the concept of SEO has changed drastically over the years. There are more elements that contribute towards popularity of a business of a website now.

Local SEO Jacksonville Company offers advanced SEO facilities to clients from across the world. They can be reached by calling on 9044259679 or filling out the contact form at https://www.localseojacksonville.biz.

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