Monthly Archives: March 2015

Using Local SEO And Multiple Locations

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Using Local SEO And Multiple LocationsLocal SEO is tough enough but when you’re a company or agency that services multiple locations, then fine tuning your local SEO calls for a more precise strategy.

To handle multiple location SEO it calls for following the same basic strategy for regular local SEO but expanding on it smartly and logically.  First of all, the ore locations you have, the more ammo you have for getting traffic and conversions to your site.  Your site should have its basic information, the blog, the quality content and pertinent links.  The se applies for multiple locations.  You’ll need to have pictures, videos, and copy that specifically targets those locations.

All pics, videos, copy, should have links and tags with the name of that particular location.  As with local SEO, using landmarks, known events, sports teams, even celebrities.  Be prudent here and don’t overdo it, however taking advantage of such venues adds to the spice and authority of your site and blog which is what Google and the other search engines are looking for.

Use only one url for all your sites.  If you have a service in New York but have outlets in Queens, Brooklyn and the Bronx, then you’ll need pages with the names in the urls and each should interlink with one another under the same url.  This will build up power toward you and let surfers know there’s an outlet near them. Include all contact info and make sure the data is all spelled correctly.

Adding social media to this helps also.  Put up a Facebook page or Twitter account for each of your locations with the emails all under their names.  Something like support@brooklynjoesautobody.com or support@queensautobody.com and your main site’s email support@joesautobody.com.  There are variations on a theme but you get the picture.

All videos and pics should have your location in the tags like, “photos, Joe’s auto body Queens” or “videos, Joe’s auto body Brooklyn.  Keep fresh content rolling on occasion and Tweet whenever things change like sales or discounts.  Post them on your Facebook accounts and Reddit and other social media too for each location. This will get your posts and Tweets listed in the Google search results and your chances of success will improve greatly.

It won’t happen overnight but you should see results soon.  SEO is a long term project that needs constant attention and maintenance.

You’ll have to do some detective work regarding citations.  Look for your site on sites like Yelp and others that list websites and offer reviews.  Make sure their information about you is correct and updated.  Contact them with the new information or correct information so that people can find you appropriately.  The same goes for the review sites.  If you have customers who’ve left reviews you’ll need to contact the sites where these reviews are and make sure the info is correct.

Same goes for pics that might be listed in Google images and videos.  If you have a YouTube channel you need to add that info and don’t just do one video of your main store, but do videos of each location including even funny or human interest moments and post those.  Embed your links in the videos and make sure each location video has links to the others.  Push for subscriptions and on your Facebook pages push for shares and likes.  Intermix your social media and citations and you’ll have a network of information that builds up.

Keep it up and you’ll see the kind of results you can be proud of.

Web Design Is Important, But SEO Should Not Be Overlooked

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Web Design Is Important, But SEO Should Not Be OverlookedHaving a wonderful web design is what all webmasters and companies want.  They want their site to stand out among the rest and to emblazon itself into the minds of the surfers.

Some companies spend a great deal of capital on their site’s web design and the average person often designs their sites with all the bells and whistles they can get their hands on.  That being said, a great web design doesn’t insure that your site is going to rank high in the search engines.  On the contrary, it might harm your chances.

The reason being is that sear engines aren’t grading your site on design but on content and other factors.  Believe it or not, but a simple web design with pertinent and easy to navigate options will rank higher than a site that has all sorts of pics and videos and flying cursor unicorns and so on.  Your site may look like it came from Hollywood, but the results in the search engines are determined on authority and basic surfer friendly content.

That’s where SEO comes in because if a site is well designed but ignores the principles of SEO, then it will just sit there and look pretty and end up going nowhere fast.  The site design must incorporate enough graphics to make the site memorable in order to plant one’s brand in the minds of the public.  Careful placing of keywords and keyphrases in the copy as well as tags to pictures and videos, and also relevant links in, out, and through the website are just as important.

If the public can’t find your site when they query a search engine, then it’s useless to try to raise traffic as it’s not going to happen.

Think in terms of what you’re trying to say tot the public when they’re searching. Put in phrases that the normal sounding questions they would input into a search engine and make your site answer these queries.  Your name, address, contact info are important as well as location and perhaps even local notable landmarks.  If you can, ad a graphic that features these places or a pic and tag it properly.  Don’t over do it and don’t put so much content on one page that it looks like a patchwork quilt.  Some people like the parallax designs of a site of late, where the ere is endless scrolling from top to bottom of  site instead of clicking  a ‘next’ button to another page.  This may be attractive and the surfers might like it, but the search engines may frown upon it sooner or later.

Remember, you’re trying to draw in traffic to your site, convert that traffic into sales and leads.  If you can’t do that, then all the dazzling animation or movies aren’t going to help.

The bottom line here is to think things out regarding web design and SEO.  Take the time to analyze the popular sites in your niche and see how they fare.  Is their content well written and pro-level?  How about their graphics and keyword/keyphrase placement? Are there any statistics that you can rely on?

All these basic factors will bring about a smart web design and SEO that is efficient and rewarding.